Types of Commerce Data

The Data Connection extension connects your Commerce data to the Experience Platform. Data intended for use in the Experience Platform is grouped into two behavior types: time series data, which belongs to the Experience Event class, and record data, which belongs to the Individual Profile class.

Learn more about data behavior and classes in Experience Platform.

Time series data

Time series data provides a snapshot of the system at the time that an action was taken either directly or indirectly by a record subject. For example, when a shopper browses a product on your site, adds a product to their cart, places an order, and so on. Time series data is ingested into the Experience Platform using a schema that has the class set to Experience Event.

Captured time series data

See behavioral events and back office events to learn what data is captured when a time series event is generated.

Schema needed to ingest time series event data

Learn how to create a schema that can ingest behavioral and back office time series event data.

Record data

Record data provides information about the attributes of a subject. A subject could be an organization or an individual. For example, a shopper on your site creates an account and that generates record data. This data is ingested into the Experience Platform using a schema that has the class set to Individual Profile. You can send that record data to Adobe’s profile management and segmentation service: Real-Time CDP.

Captured profile record data

See customer profile record data to learn what data is captured when a profile record is generated.

Schema needed to ingest profile record data

Learn how to create a schema that can ingest profile record data.