Import Mailchimp data
To get a comprehensive picture of your campaigning efforts, you can import your Mailchimp email campaign data into Commerce Intelligence. To complete the import, you need to do the following for each Mailchimp campaign you have:
Export Opens data opens
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After logging into Mailchimp, go to the
Campaignstab.
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Click View Report, next to the campaign name.
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Click the Opened number.
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Click Export and save the
.csvfile.You must add
primary key,date (mm/dd/yyyy), andcampaign namecolumns to this file. Make sure theprimary keysare unique to each row.
Export Clicks data clicks
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Navigate back to the
View Reportscreen for the campaign. -
Click the number that
Clicked.
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Click either the number under the
Total ClicksORUnique Clickscolumn.
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Click Export and save the
.csvfile.You must add
Primary Key,date (mm/dd/yyyy),campaign name, andURLcolumns to this file. You do not need to add the full URL, just something that lets you know what was clicked.
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Repeat steps 3 and 4 for each URL clicked in your email, combining all the data into the same
.csvfile when finished.
Export Sent data sent
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Go into the
Campaignstab of Mailchimp. -
Click View Report next to the campaign name.
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Click the number next to
Recipients.
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Click Export and save the
.csvfile.You must add
Primary Key,date (mm/dd/yyyy), andcampaign namecolumns to this file.
Prepare files for upload into Commerce Intelligence upload
Each file - Opens, Clicks, and Sent - should be uploaded to Commerce Intelligence as a separate file. Adobe recommends that you name the files using this naming convention: MailChimp\_ACTION\_DATE. Replace ACTION with Open, Click, or Sent, and replace DATE with the date of export.
When you are ready to upload the files, use the File Upload feature to bring the data into your Data Warehouse.