What is the Admin?

Your store Admin is the password-protected back office where you, as the merchant, set up products and promotions, manage orders, and perform other administrative tasks. All basic configuration tasks and store management operations are performed from the Admin.

For additional security, the Admin login is protected by two-factor authentication, and can be configured to require a CAPTCHA. To learn more, go to Configuring Admin Security.

Admin sidebar and dashboard

Your initial sign-in credentials were set up during Adobe Commerce or Magento Open Source installation. If you forget your password, a temporary password can be sent to the email address that is associated with the account. To increase security, configure your store to require a case-sensitive user name and strong password.

In addition to the default Admin user account, your business can create as many additional accounts that you require to manage the store and support customer accounts. Each account can be associated with a specific role and level of access, based on business need to know. The email address that is associated with each Admin user account must be unique.

Adobe Commerce merchants who have an Adobe ID and want a streamlined login to Adobe Commerce and Adobe Business products can integrate Commerce Admin authentication with the Adobe IMS authentication workflow. After this integration is enabled for your Commerce store, each Admin user must use their Adobe credentials — not their Commerce account credentials — to log in. See Integrating Adobe Commerce with Adobe IMS overview.

Usage data collection

The first time you log in to the Admin, you are asked to grant Adobe permission to collect usage data for all Admin users. By allowing Admin usage data collection, you help Adobe improve the experience of using the Adobe Commerce Admin, and related products and services.

Allow admin usage data collection

Individual users are not identified in usage data. Yours data collection setting can be changed at any time from the Admin Usage configuration.

For Adobe Commerce, allowing data collection also enables In-Product Guidance, which is designed to bring interactive content to the Admin. It provides help, tool tips, walk-through guides, onboarding information, feature announcements, and more.