Adobe Experience Manager Assets Integration for Commerce

Last update: February 28, 2025

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Adobe Experience Manager (AEM) Assets Integration for Commerce combines the robust capabilities of AEM as a Digital Asset Management (DAM) system with Adobe Commerce to enhance eCommerce experiences. These capabilities are delivered by connecting Commerce projects to AEM’s powerful asset management environment to provide a seamless, scalable, and efficient way to manage and deliver assets across commerce storefronts.

Key business benefits

check Centralized Asset Management

  • AEM Assets as the Single Source of Truth–AEM Assets serves as the central repository for all digital assets, ensuring that all ecommerce platforms have access to on-brand, approved assets.

  • Bulk Asset Management–Organizations can manage large volumes of assets efficiently, thanks to AEM’s robust asset management capabilities. This enables marketers and merchandisers to map large sets of images for new product lines efficiently.

check Personalized Commerce Experiences–Using GenAI services in AEM, organizations can generate millions of product variations for personalized ecommerce experiences. Marketers and merchandisers can use these images to create dynamic storefronts for product launches and seasonal campaigns, enhancing engagement and boosting conversion rates.

check Automated Asset Matching–The integration includes a Rules Engine Service that automatically matches assets in AEM to products in Adobe Commerce based on SKU or other key attributes. The service ensures that the latest product assets and variations are always available on ecommerce storefronts. It also reduces the manual effort required to manage assets, freeing up time for more strategic activities.

check Streamlined Processes

  • Enable and configure the integration from the Commerce Admin–Administrators and developers can install and configure the integration from Adobe Commerce using familiar tools and processes.

  • Dynamic Updates–Keep product images current with the latest changes in the asset management system. These automated updates ensure that commerce storefronts always have the most up-to-date product information.

  • Efficient Catalog Management–Simplifies the maintenance of the product catalog by automating asset cleanup and refresh.