Get started for marketers

This guide gives an overview of the key functionality of Campaign v8. It is for marketers migrating from Campaign Standard to Campaign v8.

You can access Adobe Campaign v8 via the client console or the Web User Interface. The web interface lets you create, manage and execute key marketing actions.

Access and Explore the Campaign Web User Interface

Find help and guidance

Adobe Campaign Web User Interface Documentation

Create and manage profiles and audiences

Manage audiences

The general concept of creating and managing audiences in Campaign v8 is the same as in Adobe Campaign Standard.

Manage subscriptions

Use Adobe Campaign Web to manage and create your services such as newsletters, and to check the subscriptions or unsubscriptions to these services. Learn more:

Create and manage Cross-channel Campaigns and workflows

Create a campaign

Create a workflow

Create and manage deliveries

Email delivery

Learn how to create an email delivery from scratch, define the audience, design the content, simulate preview, and send a proof.

SMS delivery

Create and manage push notifications

Adobe Campaign v8 supports both Android™ and iOS Push Channel. To transition existing workflows and deliveries that are using the Push Channel, please connect with your Adobe Campaign Transition Manager.

Direct mail

Delivery best practices

Create and manage landing pages

Content management

Send deliveries

Reporting

Adobe Campaign offers three different reports:

Integrations

Adobe Experience Manager

Other

The following integrations are available from the Adobe Campaign client console, and not yet available in the Campaign Web User Interface. Use the provided links to browse the Campaign v8 (client console) documentation and learn more about these integrations: