Overview
Pre-requisites
- Data Stores – Relational Store in Action –> Profile Target Dimension
- Data Stores – Configure Email Channels --> Configure for Relational
If you have not completed these labs please do so now before continuing.
Lab overview
In this video you will learn what to expect across the three acts of this hands-on lab – setting up the Connection 5G brand, building fragments, templates, and an AI-assisted email, and validating it through simulation and a proof send.
Learning objectives
By the end of this module, you will be able to:
- Explain the importance of content creation in Adobe Journey Optimizer.
- Identify and describe key concepts, including Brands, Brand Guidelines, Journeys, and Templates.
- Navigate the AJO interface to locate content creation tools relevant for email and journey execution.
Why content creation matters in AJO
Content is at the centre of every customer interaction. In Adobe Journey Optimizer, creating high-quality, brand-aligned content enables:
- A consistent customer experience across all channels
- Faster campaign execution using reusable templates and fragments
- Compliance with brand standards and legal requirements
- Personalisation at scale to drive engagement and results
Key concepts
This lab introduces the core elements required to create and manage branded content for Connection 5G.
1. Brands
A Brand in AJO represents a unique identity (e.g., Connection 5G). Each brand includes:
- Visual identity
- Writing style
- Tone and voice rules
- Assets and creative materials
2. Brand guidelines
Brand Guidelines define:
- Writing style and tone
- Voice rules
- Legal requirements
- Visual standards such as colour, imagery, and iconography
3. Journeys
Journeys are automated workflows that orchestrate customer experiences based on:
- Profile attributes
- Events or triggers
- Eligibility and conditions
4. Templates
Templates are reusable structures for channels, for example:
- SMS
- Push notifications
- In-app messages
Navigation & interface walkthrough
Log in and access the dashboard
- Open Adobe Journey Optimizer in your browser.
- Sign in with your credentials.
- You land on the main dashboard.
Locate the main navigation menu
Explore:
- Brands
- Content (Emails, Templates, Messages)
- Fragments
- Journeys
- Assets
Access content creation tools
Before you begin building your brand, take a moment to explore the content creation tools available in Adobe Journey Optimizer including:
- Assets
- Content Templates
- Fragments
Click on each of them and get familiar with the UI. This lab goes through each section in detail.
Summary
You have now learned:
- The importance of content creation in AJO
- Definitions of Brands, Brand Guidelines, Journeys, and Templates
- How to navigate the AJO interface and locate key content creation tools
You are ready to continue to the next module - Brand management.