Message delivery in action
Pre-requisites
WARNING
The labs below must have been completed before starting this lab
- Data Stores – Relational Store in Action –> Profile Target Dimension
- Data Stores --> Configure Email Channels (this setup step takes within 3 hours to complete)
If you have not completed these labs, do so now before continuing.
CAUTION
This lab requires a subdomain delegated to Adobe in your sandbox. See Setup if you’re self-paced and don’t have one yet.
Lab overview
In this video you learn how to build the orchestrated campaign for this lab, including building and forking a Basic plan member audience and comparing delivery results between the Profile and Relational email channels.
Learning objectives
- Build an Orchestrated Campaign using several workflow activities
- Construct an audience using the Build Audience activity
- Fork the audience to create two branches and use the Email channels, created in the previous lab, to send messages
- Test the campaign and understand the difference in behavior between the Email channels
To target “Basic” plan members, you create a campaign in this lab and explore how different Orchestrated Campaign settings affect the Email channel configurations.
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