Message delivery in action

Pre-requisites

WARNING
The labs below must have been completed before starting this lab

If you have not completed these labs, do so now before continuing.

CAUTION
This lab requires a subdomain delegated to Adobe in your sandbox. See Setup if you’re self-paced and don’t have one yet.

Lab overview

In this video you learn how to build the orchestrated campaign for this lab, including building and forking a Basic plan member audience and comparing delivery results between the Profile and Relational email channels.

Learning objectives

  • Build an Orchestrated Campaign using several workflow activities
  • Construct an audience using the Build Audience activity
  • Fork the audience to create two branches and use the Email channels, created in the previous lab, to send messages
  • Test the campaign and understand the difference in behavior between the Email channels

To target “Basic” plan members, you create a campaign in this lab and explore how different Orchestrated Campaign settings affect the Email channel configurations.

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