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Build an audience

Last update: September 11, 2026

CREATED FOR:

  • Developer
  • User

Objective

In the next set of steps you will build an audience from the relational schema by selecting the right Targeting dimension and setting the appropriate conditions. You will also use the refresh option to check the expected number of row counts.

Build audience

  1. Once the campaign is rendered, click on the + within the canvas to open the options menu and then select Build audience from the Targeting activities

    Select Build audience from Targeting activities

  2. The Build audience activity opens the details pane on the right, click on the Search icon to select the Targeting dimension.

    Select Targeting dimension

  3. Select dep-rel: Customer Account from the list and click on Confirm

    Select dep-rel: Customer Account schema

  4. Once the Targeting dimension is configured, click on Create audience to start the process of building the audience from the relational schema

    Click Create audience button

  5. The Create audience details pane opens, click on Add condition

    Click Add condition in Create audience pane

  6. Scroll down and expand the dep-rel: Plan Lookup by clicking on the > next to it

    Expand dep-rel: Plan Lookup

  7. Select dep-rel: Plan Name and click on Confirm

    Select dep-rel: Plan Name

  8. In the Custom condition panel, leave the operator as “equal to” and for Value, select Basic from the drop down.

    Custom condition with Plan Name equal to Basic

    note
    NOTE
    Notice that all the distinct values available for the selected column show up in the drop down, making it easy to create the custom conditions.

  9. With the Custom condition configure, click on the Refresh icon to calculate and view the count. There are two locations to help with calculating the results

    Click Refresh icon to calculate expected row counts

    note
    NOTE
    The Refresh operation evaluates the condition against the relational data and displays the expected results. This operation typically just takes a few seconds and is extremely useful for fine-tuning the criteria and ensuring it meets expectations.

  10. The counts (38) indicate the number of rows in the relational store that match the specified condition. Click on Confirm to exit the Create audience pane

Confirm row count and exit Create audience pane

NOTE
There are options under the Rule properties section to get more details. Click on View results to see the actual results returned. Use the Code view option to see the query being executed.

Recap

You have now seen how easy it is to use the Build Audience activity in the campaign by choosing the right Targeting dimension from the relational schema. You then added a condition to refine the audience building criteria and used the refresh option to check the expected number of rows.

You can read more here if you are interested.

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