Reduce customer acquisition cost
Improve targeting efficiency, suppress existing customers from acquisition campaigns, and optimize media spend. This objective focuses on maximizing the return from acquisition investments by ensuring marketing dollars reach genuinely new prospects through precise audience targeting and intelligent suppression.
Key performance indicators
The following KPIs measure progress toward this objective.
KPI
Description
Customer Acquisition Cost
Total cost to acquire a new customer through paid and owned channels
Cost Per Lead
Average cost to generate a qualified lead
Efficiency
Overall improvement in spend-to-outcome ratios across acquisition channels
Related use case patterns
The following use case patterns support this business objective.
Pattern
Category
How it supports this objective
Audience Building & Activation
Suppresses existing customers from acquisition campaigns and publishes precision-targeted audiences to reduce wasted ad spend
Audience Building & Activation
Enables audience overlap analysis and sharing to improve targeting efficiency across organizations
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