Increase website engagement
Improve time on site, pages per session, and interaction with web content through relevant experiences. This objective centers on delivering contextual, personalized web experiences that keep visitors engaged and progressing through content and conversion paths.
Key performance indicators
The following KPIs measure progress toward this objective.
KPI
Description
Time On Page
Average time visitors spend on key pages
Engagement
Composite score of interactions including clicks, scrolls, and content consumption
Conversion Rates
Percentage of engaged visitors who complete desired actions
Related use case patterns
The following use case patterns support this business objective.
Pattern
Category
How it supports this objective
Personalization
Delivers personalized web content to unidentified visitors based on in-session behavior to increase engagement
Personalization
Personalizes web and app experiences for authenticated visitors using full profile data
Personalization
Delivers AI-driven content and product recommendations to keep visitors engaged
Conversational Experience
Provides AI-powered conversational experiences that guide visitors through content discovery
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