Title and description metadata
When you create a new article, title and description metadata are required. These metadata help improve SEO in Google and enable AI and readers to learn about your page. These metadata are not displayed on the article page (unless you show the page source in the browser).
Authoring guidelines have moved to:
How Google uses title and description
Google and other search engines use these values to display content on the search engine results page (SERP). These metadata are not displayed on the article page (unless you show the page source in the browser).
Here’s how Google displays title and description metadata in results:
The pipe and product name are added automatically when a page is published. Given that the maximum title length is 60 characters (English), make sure that you consider the pipe and product name when determining your title length.
How ExL uses Title metadata titles
Title metadata is required for articles. It is intended to help improve SEO in Google. It’s also used in the browser tab.
Including special characters in title or description metadata
In some instances, you might want your title or description value to include a special character such as a colon : or bracket [. Do one of the following:
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Escape the character by adding the HTML entity, such as
:and[.OR
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Wrap the title or description value in quotation marks. Example:
code language-none title: "Processing rules: Best Practices and Key Techniques"