DocumentationAnalyticsImplementation Guide

Edge Network event types in Adobe Analytics

Last update: Thu Jul 31 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Admin
  • Developer

Adobe Analytics treats hits differently depending on what functions you call in AppMeasurement. For example, s.t and s.tl include or omit certain dimensions and increment page views differently. Adobe Experience Platform only contains the sendEvent command. Specific properties within the xdm payload determine how that data is interpreted in Adobe Analytics.

The Edge Network uses the following logic to determine Adobe Analytics page views and link events:

XDM payload contains…
Adobe Analytics…
xdm.web.webPageDetails.name or xdm.web.webPageDetails.URL and no xdm.web.webInteraction.type
considers payload a page view
xdm.eventType = web.webPageDetails.pageViews
considers payload a page view
xdm.web.webInteraction.type and (xdm.web.webInteraction.name or xdm.web.webInteraction.url)
considers payload a link event
xdm.web.webInteraction.type and (xdm.web.webPageDetails.name or xdm.web.webPageDetails.url)
considers payload a link event
Also sets xdm.web.webPageDetails.name and xdm.web.webPageDetails.URL to null
no xdm.web.webInteraction.type and (no xdm.webPageDetails.name and no xdm.web.webPageDetails.URL)
drops the payload and ignores the data

In addition to differentiating page views and link clicks, the following logic is in place that determines if certain events are categorized as A4T or are discarded.

XDM payload contains…
Adobe Analytics…
xdm.eventType = display or
xdm.eventType = decisioning.propositionDisplay or
xdm.eventType = personalization.request or
xdm.eventType = decisioning.propositionFetch and xdm._experience.decisioning
considers payload an A4T call.
xdm.eventType = display or
xdm.eventType = decisioning.propositionDisplay or
xdm.eventType = personalization.request or
xdm.eventType = decisioning.propositionFetch and no xdm._experience.decisioning
drops the payload and ignores the data
xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and xdm._experience.decisioning and no web.webInteraction.type
considers payload an A4T call.
xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and no xdm._experience.decisioning and no web.webInteraction.type
drops the payload and ignores the data.

See the Adobe Analytics ExperienceEvent Full Extension schema field group for more information.

recommendation-more-help
b4f6d761-4a8b-4322-b801-c85b9e3be690