DocumentationAnalyticsImplementation Guide

Edge Network event types in Adobe Analytics

Last update: Wed Sep 24 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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Adobe Analytics treats hits differently depending on what functions you call in AppMeasurement. For example, s.t and s.tl include or omit certain dimensions and increment page views differently. Adobe Experience Platform only contains the sendEvent command. Specific properties within the xdm payload determine how that data is interpreted in Adobe Analytics.

The Edge Network uses the following logic to determine Adobe Analytics page views and link events:

XDM payload contains…
Adobe Analytics…
xdm.web.webPageDetails.name or xdm.web.webPageDetails.URL and no xdm.web.webInteraction.type
considers payload a page view
xdm.eventType = web.webPageDetails.pageViews
considers payload a page view
xdm.web.webInteraction.type and (xdm.web.webPageDetails.name or xdm.web.webPageDetails.url)
considers payload a link event
Also sets xdm.web.webPageDetails.name and xdm.web.webPageDetails.URL to null
no xdm.web.webInteraction.type and no xdm.webPageDetails.name and no xdm.web.webPageDetails.URL
drops the payload and ignores the data
Data object payload contains…
Adobe Analytics…
data.__adobe.analytics.pageName or data.__adobe.analytics.pageURL and no data.__adobe.analytics.linkType
considers payload a page view
data.__adobe.analytics.linkType and (data.__adobe.analytics.linkName or data.__adobe.analytics.linkURL)
considers payload a link event
Also sets data.__adobe.analytics.pageName and data.__adobe.analytics.pageURL to null
no data.__adobe.analytics.linkType and no data.__adobe.analytics.pageName and no data.__adobe.analytics.pageURL
drops the payload and ignores the data
NOTE
If you include both an xdm object and a data object in the same payload, Adobe Analytics checks both objects for respective fields.

In addition to differentiating page views and link clicks, the following logic is in place that determines if certain events are categorized as A4T or are discarded.

XDM payload contains…
Adobe Analytics…
xdm.eventType = display or
xdm.eventType = decisioning.propositionDisplay or
xdm.eventType = personalization.request or
xdm.eventType = decisioning.propositionFetch and xdm._experience.decisioning
considers payload an A4T call.
xdm.eventType = display or
xdm.eventType = decisioning.propositionDisplay or
xdm.eventType = personalization.request or
xdm.eventType = decisioning.propositionFetch and no xdm._experience.decisioning
drops the payload and ignores the data
xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and xdm._experience.decisioning and no web.webInteraction.type
considers payload an A4T call.
xdm.eventType = click or xdm.eventType = decisioning.propositionInteract and no xdm._experience.decisioning and no web.webInteraction.type
drops the payload and ignores the data.

See the Adobe Analytics ExperienceEvent Full Extension schema field group for more information.

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