(New UI) User administration for Search, Social & Commerce
Some users can manage access to the new Search, Social, & Commerce user interface using the Adobe Admin Console, which is the central location for managing all Adobe entitlements and user management. Users are categorized as either end users or administrators. Your Adobe Account Team will notify you if you’re an administrator. If you’re an administrator, see the following sections to identify your permissions and workflows for managing users.
Types of administrators
Admin Console provides multiple types of administrators. The following administrator types and permissions are required for Search, Social, & Commerce. You can add additional types if you wish to delegate user management tasks.
System admin: Super user who manages all products for the organization, including all client instances for the organization. (Client instances are the same as legacy advertiser accounts, with one or more instances per organization ID). A system admin can perform all administrative tasks in Admin Console for the organization and can delegate administrative functionality to other users for any of the organization’s products.
Product admin: Manages access to a specific Adobe product (such as Search, Social, & Commerce) and the user entitlements to that product. Product admins can create product profiles for the product, create (but not remove) users and user groups for the product, add or remove users and user groups from product profiles, and add or remove other product admins from the product.
Default product profiles
Product profiles, which are similar to roles, entitle users with specific services for a specific product.
The new user interface for Search, Social & Commerce has the following default product profiles, which provide different subsets of features and services. You can’t edit the product permissions for the default product profiles or delete the default product profiles. However, product admins, product profile admins, and system administrators can create and manage additional product profiles with different subsets of available permissions, as needed.
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Basic Optimization: This profile provides the following functionality:
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Objectives: Full access
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Simulations: Full access
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Portfolio Groups: Full access
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Portfolios: Create/edit access to portfolio settings for Objectives, Campaigns, and Spend Management; read-only access to the remaining portfolio settings.
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Campaigns: Read-only access to campaign settings (no create, edit, or delete features are available); full access to constraint and portfolio assignments
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Ad Groups: Read-only access to ad group settings (no create, edit, or delete features are available); full access to constraint and portfolio assignments
This access level is preferred for users who are still learning to use Search, Social, & Commerce.
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Expert Optimization: This profile provides the following functionality:
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Objectives: Full access
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Simulations: Full access
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Portfolio Groups: Full access
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Portfolios: Full access
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Campaigns: Read-only access to the campaign list (no campaign creation, editing, or deleting features are available yet); full access to constraint and portfolio assignments
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Ad Groups: Read-only access to the ad group list (no campaign creation, editing, or deleting features are available yet); full access to constraint and portfolio assignments
This access level is recommended for expert users of Search, Social, & Commerce.
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Read-Only: This profile provides the following functionality:
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Objectives: Read-only access
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Simulations: Read-only access
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Portfolio Groups: Read-only access
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Portfolios: Read-only access
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Campaigns: Read-only access
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Ad Groups: Read-only access
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Admin: This profile grants full access to all functionality available and allows users to create new client instances (the same as legacy advertiser accounts, with one or more instances per organization ID). Don’t assign this right to anyone unless you have a proper business justification.
Tasks for administrators
Sign in to Adobe Admin Console and open it to Search, Social, & Commerce
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Go to https://adminconsole.adobe.com/enterprise/.
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(If you’re not signed in to Experience Cloud) Sign in to Experience Cloud:
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Enter your Adobe ID, and click Continue.
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Select either **Personal Account" or Company or School Account.
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Select the applicable Experience Cloud organization.
Admin Console opens to the Overview tab.
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Under Product & services, click “Adobe Advertising, Search, Social, & Commerce — Org Name.”
The product page opens to the Product profiles tab for Search, Social, & Commerce. Additional tabs include Users and Product Admins.
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Workflow for system administrators
Follow this workflow for each client instance of Search, Social, & Commerce.
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Sign in to Adobe Admin Console and open it to Search, Social, & Commerce.
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(Optional) Add another system administrator as backup.
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Delegate product and user management by adding product administrators.
Workflow for product administrators
Follow this workflow for each client instance of Search, Social, & Commerce.
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Sign in to Adobe Admin Console and open it to Search, Social, & Commerce.
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As needed, create end users individually or in bulk.
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(Optional) Create user groups for the instance and assign users to each user group.
If the instance has many users, create user groups to ensure that users are assigned the right profiles based on their level of expertise. (See Step 4 for assigning user groups to product profiles.) You can create user groups based on the line of business, user access needs, user hire date, or other criteria.
note important IMPORTANT User group names should clearly communicate the rights that the group of users should be assigned. For example, if you want to create a user group with “Read Only” rights, include “Read Only” in the user group name, such as “Acme_Uk_ReadOnly” or “Acme_ReadOnly.” -
(Optional) Create custom product profiles with defined permission sets.
Custom profiles are in addition to the four default product profiles that are already available.
Each product profile for an organization must have a unique name. If your organization uses multiple Search, Social, & Commerce instances (for example, Acme_US and Acme_JP), then you can’t duplicate a product profile name in multiple instances. Best practice: Use the naming convention
<Name>_<Instance>,such as “Simulations_Only_JP.”Caution: Product permissions are very granular. Be careful when you configure custom product profiles or you may omit functionality that you want to include.
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Assign each user or user group to the relevant product profile manually or in bulk.
Complete user administration guide and additional links
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For more information about user administration using Adobe Admin Console, see “Adobe Enterprise & Teams Administration Guide,” including the Admin Console overview.
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Admin Console: https://adminconsole.adobe.com