DocumentationAdvertisingAdvertising Search, Social, & Commerce Guide

Manage label classifications

Last update: May 21, 2026

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Label classifications help you group your account components into meaningful sets. For example, you can create a parent label classification called “Geo,” create a different label value for each geographical region (such as “United Kingdom” and “Japan”) within the classification, and then assign the label values to your bid units or parent campaigns. You can then include any label value as a separate column in your views and reports, and subpivot your reports on different classification groups and values.

Components of label classifications

Label classifications

Each advertiser can have up to 30 label classifications, which are top-level categories. Once you create a label classification, you can create specific label values for the classification.

Label values

Each label classification can have up to 2000 values. Once you create specific label values for a classification, you can assign them to campaigns, ad groups, keywords, ads, placements, and product groups from the campaign management views or using bulksheets.

Each eligible entity can have label values for multiple classifications but only one label value per classification. Label values are inherited by child entities but can be overridden. The value assigned at the lowest level always overrides values assigned at parent levels.

The Labels Classifications view

The Reports > Labels Classifications view includes Classifications and Label Values subviews. By default, data is shown for your keyword-level label classifications and values, but you can optionally view data for your ad-level classifications and values.

Available actions

Create a label classification classification-create

  1. Click Reports > Label Classifications.

  2. In the upper right, click Create Classification.

  3. Enter a unique label classification name, and then click Create.

    The name must be unique for the advertiser account and consist of ASCII characters 32-126, and the maximum length is 27 single-byte characters. The name can’t be identical to the name of an existing report column or an existing bulksheet column. See the names of bulksheet columns for Baidu, Google Ads, Microsoft Advertising, Naver, Yahoo! Japan Ads, Yahoo! Display Network, and Yandex.

Assign classification values to account components from campaign management views classification-values-assign-campaign-management

You can assign and remove classification values for the following search entities from the campaign management views: campaign, ad group, keyword, ad, placement, unit-level product group, and dynamic search target. If necessary, you can create classifications and classification values during the assignment process. Each label classification can have up to 2000 values.

Each entity can have one label value per classification. For example, Shoes_Campaign can have a Color value of “red” and a Geo value of “Los Angeles,” but it can’t have multiple values for Color or Geo.

Label values are inherited by child entities, so don’t enter values for child entities unless you want to override the inherited values.

NOTE
Your keywords and ad copy for some ad networks and campaign types are non-mutable, which means that editing them deletes the existing entity and creates a new one. When an existing entity is deleted in this way, the label classification isn’t assigned to the new entity.

  1. Open the entity view from the Manage or Target menu.

  2. Select the check box next to each relevant row.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the bulk actions toolbar, click + Assign > Label Classification.

  4. For each applicable classification value, do the following:

    1. In the Classifications column, specify the classification:

      • To use an existing classification, click the classification name to expand it.

      • To create a classification, click + in the column heading. In the input field, enter the classification name, and then click Save to immediately save the classification. To use the new classification, click the classification name to expand it.

        The name must consist of ASCII characters 32-126, and the maximum length is 27 single-byte characters.

    2. In the Value Name column, specify the value for the selected classification:

      • To use an existing value, select the value.

      • To create a value, click + in the column heading. In the input field, enter the value, and then click Save to immediately save the value and select it by default.

        The maximum length is 100 characters, and it can include ASCII and non-ASCII characters.

  5. Click + Assign Now.

Assign classification values to account components using bulksheets classification-values-assign-bulksheets

You can associate label classifications with values for the following search entities using bulksheets: campaign, ad group, keyword, ad, placement, unit-level product group, and dynamic search target. Each label classification can have up to 2000 values.

Each entity can have one label value per classification. For example, Shoes_Campaign can have a Color value of “red” and a Geo value of “Los Angeles,” but it can’t have multiple values for Color or Geo.

Label values are inherited by child entities, so don’t enter values for child entities unless you want to override the inherited values.

NOTE
Your keywords and ad copy for some ad networks and campaign types are non-mutable, which means that editing them deletes the existing entity and creates a new one. When an existing entity is deleted in this way, the label classification isn’t assigned to the new entity.

  1. Download a bulksheet that includes the entities to which you want to assign label classification values:

    • On the Rows and Columns tab, expand the Campaign list in the Bulksheet Columns pane.

    • Expand the Label Classification list.

    • Select each classification for which you want to include a column in the bulksheet file.

      For example, if you include the label classifications “Color” and “Geo,” then the bulksheet includes “Color” and “Geo” columns.

  2. Open the file in an editor, and add label values to the label classification columns for the entities with which to associate them. The maximum length for each value is 100 characters, and it can include ASCII and non-ASCII characters.

    See the example values in the next section.

    Besides adding values, you can also delete existing values by removing them from the relevant rows. To remove values from both a parent entity and its child entities, either a) include only the parent entity row and remove the existing classification value or b) include both the parent entity and its child entities, and remove the existing classification value from all of the parent and child rows.

  3. Upload the file to create the associations.

The uploaded label values are visible in the relevant entity views.

Example of label classification values to upload in bulksheets

This example includes columns for label classifications “Color” and “Geo.” For your own bulksheets, substitute columns for your own label classification names.

Account
Campaign
Ad Group
Keyword
Ad
Placement
Labels
Color
Geo
Acct1
C1
Green
Acct1
C1
AG1
Acct1
C1
AG1
K1
UK
Acct1
C1
AG1
K2
Red
AU
Acct1
C1
AG1
K3
Blue
DE
Acct1
C1
AG1
A1
Acct1
C1
AG1
A1
Red
Acct1
C1
AG1
P1
Red
AU
Acct1
C1
AG1
P2
Blue
DE

Remove label classification values from account components classification-values-remove

Removing a classification value removes the association with the account component and all of its child components. Report data for the classification value is no longer available for those components. Removing a classification value doesn’t delete the value nor the account components.

NOTE
To delete a value from a label classification, see “Delete label classification values.”

  1. Open the entity view from the Manage or Target menu.

  2. Select the check box next to each relevant row.

    For tips on selecting multiple rows, see “Select multiple rows.”

  3. In the bulk actions toolbar, click Unassign > Label Classification.

  4. Select the check box next to each classification value to remove from the selected entities.

    To select all assigned values, click Select All. To deselect all assigned valued, click Deselect All.

  5. Click Unassign Selected.

Delete label classification values classification-values-delete

Deleting label classification values makes them unavailable for future use, and report data is no longer available for the values. All assignments between the values and their parent label classifications and specific account components are removed, but the parent label classifications and the campaign components aren’t deleted.

NOTE
To simply disassociate a classification value from an account component, see “Remove label classification values from account components.”

  1. Click Reports > Label Classifications.

  2. Click the Label Values tab.

  3. (Optional) Filter the list to include specific label values.

  4. Select the check box next to each label value to delete.

    You can delete up to 200 rows at a time.

    For tips on selecting multiple rows, see “Select multiple rows.”

  5. In the bulk actions toolbar, click Delete .

  6. In the confirmation message, click Confirm.

Delete label classifications

Deleting a classification removes all associations between its child values and account components. A deleted classification and its values are unavailable for future use. Report data for the classification values is longer available.

NOTE
To simply disassociate a classification value from an account component, see “Remove label classification values from account components.”

  1. Click Reports > Label Classifications.

  2. (Optional) Filter the list to include specific label classifications.

  3. Select the check box next to each label classification to delete.

    You can delete up to 200 rows at a time.

    For tips on selecting multiple rows, see “Select multiple rows.”

  4. In the bulk actions toolbar, click Delete .

  5. In the confirmation message, click Confirm.

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