DocumentationAdvertisingAdvertising Search, Social, & Commerce Guide

Publisher recommendations and insights support

Last update: June 1, 2026

CREATED FOR:

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Google Ads and Microsoft Advertising accounts

Google Ads and Microsoft Advertising recommendations and insights are suggestions from the ad network to help improve the performance and efficiency of your campaigns:

  • Each Google Ads recommendation provides customized suggestions about different performance aspects of a campaign — from adding an asset to increasing the budget — based on your account’s performance history, your campaign settings, and trends across Google Ads.

  • Each Microsoft Advertising performance insight and recommendation suggests changes to optimize campaign performance based on machine learning algorithms and best practices.

The Recommendations view

Within (new UI) Dashboard > Recommendations and (legacy UI) Insights & Reports > Recommendations & Publisher Insights, you can:

  • See at a glance all supported recommendations that haven’t been acted on for an account. Information for each entry includes the recommendation type, the Adobe recommendation, the affected metrics, the affected entity, and a link to more details. Predicted increases to metrics are highlighted in green.

    Recommendations UI

    The data is available in real time when you open the view. To refresh the data, click Refresh on the bottom left of the page.

  • For Microsoft Advertising accounts, see at a glance each performance insight generated in the last 30 days for a Microsoft Advertising account. Insights provide similar information to recommendations but in a different format. Each insight includes the date, a description of the issue, the impacted entity, the root cause (which may include links to more details), and the suggested action with a link to open the Microsoft Advertising editor, from which you can act on the specific insight.

  • View details about a recommendation, and directly apply or dismiss the recommendation.

  • View a log of each recommendation that was applied for the account.

Supported recommendation types for Google Ads

Recommendation Category
Recommendation Type
Description
Ads and extensions (now called “Ads and assets” in Google Ads)
Call extension
Add call extensions to a campaign
Callout extension
Add callout extensions to a campaign
Improve demand gen ad strength
Suggestions to improve ad strength for a demand gen ad
Optimize ad rotation
Use optimized ad rotations
Responsive search ad
Add a new responsive search ad
Responsive search ad asset
Add responsive search ad assets to an ad
Responsive search improve ad strength
Suggestions to improve ad strength for a responsive search ad
Sitelink extension
Add sitelink extensions to a campaign
Text ad
Add a new text ad
Automated campaigns
DSA to performance max migration
Migrate dynamic search ads to performance max campaigns
Dynamic image extension opt in
Enable dynamic image extensions for the account, which allows Google Ads machine learning to automatically append the most relevant images from your ad’s landing page to your ad
Improve performance max ad strength
Improve the asset group strength of a performance max campaign to an “Excellent” rating
Performance max final URL opt in
Turn on final URL expansion for your performance max campaigns
Performance max opt in
Opt in to performance max campaigns
Upgrade local campaign to performance max
Upgrade a legacy local campaign to a performance max campaign
Upgrade smart shopping campaign to performance max
Upgrade a legacy smart shopping campaign to a performance max campaign
Bidding and budget
Campaign budget
Recommended budget for a campaign that’s currently limited by budget
Forecasting campaign budget
Recommended budget for a campaign that’s expected to become limited by budget in the future
Forecasting set Target CPA
Set a target CPA for campaigns without one before a seasonal event that’s forecasted to increase traffic
Forecasting set Target ROAS
Raise the budget before a seasonal event that’s forecasted to increase traffic, and change the bidding strategy from Maximize Conversion Value to Target ROAS
Marginal ROI campaign budget
Adjust campaign budget to increase ROI
Maximize clicks opt in
Change to the Maximize Clicks bidding strategy
Maximize conversion value opt in
Change to the Maximize Conversion Value bidding strategy
Maximize conversions opt in
Change to the Maximize Conversions bidding strategy
Move unused budget
Move unused budget to a constrained budget
Raise Target CPA bid too low
Raise the Target CPA by a recommended amount when it’s too low and there are few or no conversions
Set Target CPA
Set a target CPA for campaigns without one
Set Target ROAS
Set a target ROAS for campaigns without one
Target CPA opt in
Change to the Target CPA bidding strategy
Target CPA raising
Raise the Target CPA based on Google Ads predictions, which are calculated from past conversions
Target ROAS lowering
Lower the Target ROAS based on Google Ads predictions, which are calculated from past conversions
Target ROAS opt in
Change to the Target ROAS bidding strategy
Keywords and targeting
Display expansion opt in
Expand reach by updating a campaign to use display expansion
Keyword
Add new keywords
Refresh customer match list
Refresh your customer match lists to show personalized ads to recent customers
Search partners opt in
Expand reach with Google search partners
Use broad match keyword
Use broad match for conversion-based campaigns with fully automated conversion-based bidding

Supported recommendation types for Microsoft Advertising

Recommendation Category
Recommendation Type
Description
Ads and extensions
Responsive search ad
Add a new responsive search ad
Bidding and budgets
Campaign budget
Fix campaigns limited by budget
Keywords and targeting
Keyword
Add new keywords from all sources

View your publisher recommendations and insights recommendations-view

NOTE
While ad network recommendations and performance insights help you improve campaign performance, some may not align with your broader goals. As a result, it’s best to consult with your Adobe Account Team before implementing any recommendation or insight.

(New UI) View your publisher recommendations

  1. In the main menu, click Dashboard > Recommendations.

  2. In the toolbar, select the ad network and the account.

    For Microsoft Advertising accounts, the Recommendations tab is opened by default.

  3. In the Actions column for the row, click View. If the recommendation has sub-recommendations, then click View next to the sub-recommendation.

    You can optionally apply or dismiss the ad network’s recommendations.

(Legacy UI) View your publisher recommendations

  1. In the main menu, click Search, Social, & Commerce > Insights & Reports > Recommendations & Publisher Insights.

  2. In the upper right, select the ad network and the account.

    For Microsoft Advertising accounts, the Recommendations for the account are listed by default.

  3. In the Actions column for the row, click View. If the recommendation has sub-recommendations, then click View next to the sub-recommendation.

    You can optionally apply or dismiss the ad network’s recommendations.

(New UI) View your Microsoft Advertising performance insights

  1. In the main menu, click Dashboard > Recommendations.

  2. In the toolbar, select the ad network and the account.

  3. Click the Insights tab above the data table.

  4. (Optional) When the Actions column for the row includes one or more action:

    • To open the Microsoft Advertising editor, from which you can act on an individual insight, click Click here next to the action.

    • (Insights with multiple actions) To view the full text of all actions for the insight, click Read More. To then open the Microsoft Advertising editor, from which you can act on an individual insight, click Click here next to the individual action.

    If you aren’t logged in to the Microsoft Advertising editor, you’re first directed to the login screen.

(Legacy UI) View your Microsoft Advertising performance insights

  1. In the main menu, click Search, Social, & Commerce > Insights & Reports > Recommendations & Publisher Insights.

  2. In the upper right, select the ad network and the account.

  3. Click Insights above the data table.

  4. When the Actions column for the row includes an action, you can optionally click Click here to open the Microsoft Advertising editor, from which you can act on the insight.

    If you aren’t logged in to the Microsoft Advertising editor, you’re first directed to the login screen.

Apply or dismiss a publisher recommendation recommendations-apply-dismiss

Apply a recommendation when it aligns with your business goals, and dismiss a recommendation when it doesn’t.

NOTE
While recommendations help you improve campaign performance, some may not align with your broader goals. As a result, it’s best to consult with your Adobe Account Team before implementing any recommendation.

(New UI) Apply or dismiss a publisher recommendation

  1. In the main menu, click Dashboard > Recommendations.

  2. In the toolbar, select the ad network and the account.

    For Microsoft Advertising accounts, the Recommendations tab is opened by default.

  3. (Optional) Filter the recommendations by category and type.

  4. In the Actions column for the recommendation or insight row, click View.

  5. (Recommendations with sub-recommendations) Click View next to the sub-recommendation.

  6. (Optional) Do either of the following:

    • To apply a recommendation, click Apply.

      Applying a recommendation may take anywhere from milliseconds to a few seconds, depending on the size of the recommendation.

    • To dismiss a recommendation, click Dismiss.

(Legacy UI) Apply or dismiss a publisher recommendation

  1. In the main menu, click Search, Social, & Commerce > Insights & Reports > Recommendations & Publisher Insights.

  2. In the upper right, select the ad network and the account.

    For Microsoft Advertising accounts, the Recommendations for the account are listed by default.

  3. (Optional) Filter the recommendations by category and type.

  4. In the Actions column for the recommendation or insight row, click View.

  5. (Recommendations with sub-recommendations) Click View next to the sub-recommendation.

  6. (Optional) Do either of the following:

    • To apply a recommendation, click Apply.

      Applying a recommendation may take anywhere from milliseconds to a few seconds, depending on the size of the recommendation.

    • To dismiss a recommendation, click Dismiss.

View a log of the publisher recommendations for an account recommendations-log

You can view a log of each recommendation that was applied. The information includes the recommendation category, the recommendation type, affected entities, the user who applied the recommendation, and the time stamp.

Dismissed recommendations aren’t available from the ad network.

(New UI) View a log of the publisher recommendations for an account

  1. In the main menu, click Dashboard > Recommendations.

  2. In the toolbar, select the ad network and the account.

  3. In the upper right, click Recommendation Logs .

(Legacy UI) View a log of the publisher recommendations for an account

  1. In the main menu, click Search, Social, & Commerce > Insights & Reports > Recommendations & Publisher Insights.

  2. In the upper right, select the ad network and the account.

  3. In the upper right, click Recommendation Logs .

Best practices for using publisher recommendations with portfolios

Recommendation Type
Description
Auto-Apply Recommendations with Search, Social, & Commerce Portfolios?
Comments
Ads and extensions (now called “Ads and assets” in Google Ads)
Recommendations for adding/editing ads and assets
Can be auto-applied, but advertisers should manually review recommendations.
Reviewing recommendations is necessary to ensure that responsive search ads are aligned with advertiser requirements.
Automated campaigns
Recommendations for automated campaigns (local and smart campaigns)
Not available in Search, Social, & Commerce.
—
Bidding and budget
Bid, budget, and target recommendations to improve performance
Don’t auto-apply for campaigns in optimized portfolios.
Current recommendations may be one-dimensional for your purposes. For example, Google Ads recommends an increase in target CPA, without concern for budget, when clicks decrease for a campaign.
Keywords and targeting
Keyword cleanup and audience recommendations
Can be auto-applied, but use auto-apply selectively.
Use keyword cleanup and removal of redundancies across campaigns, but avoid further automation (such as auto-creating dynamic search ads or auto-expanding audiences).
Measurement
Recommendations for conversion tracking and certification
Not available in Search, Social, & Commerce.
These recommendations may impact performance. Consult with your Adobe Account Team to discuss the pros and cons of any recommendation before applying it.
Repairs
Miscellaneous recommendations to improve account issues
Not available in Search, Social, & Commerce.
Periodically manually review repair recommendations within Google Ads. This recommendation type is a good way to identify disapproved ads, feed issues, tracking problems, and so on.
Other
Recommendation to use the Google Ads mobile app
Not available in Search, Social, & Commerce.
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