Create reports using AI Assistant

Last update: October 28, 2026

Topics:
Demand Side Platform

CREATED FOR:

User

Beta feature

Support for English only

Use the AI Assistant’s insights agent to get metrics and full reports for your campaigns, campaign components, Advertising Creative experiences, advertisers, and ad targets — without manually creating a report. You can ask simple questions about a specific metric, such as spend or CPA for a campaign, or ask for a more complex report for a specific dimension (such as a single campaign or audience) or across dimensions (for breakdowns for each campaign and advertiser). You can download the results as a CSV file.

IMPORTANT

AI-generated responses may be inaccurate or misleading. Always verify responses and sources before using them for decisions that affect cost or effort.

Example queries

How much did [Campaign Name] spend last week?
How many conversions did [Campaign Name] get this month?
Show me the CPA by package for [Campaign Name].
Which placements are behind pace by more than 20%?
Compare the net spend for all campaigns and packages in the last 15 days.

Submit a query

You can ask multiple questions in one message, but only one message at a time. Wait for a response before sending another.

In the upper right of any page, click .
Build the query:
1. Do either of the following:
  - Enter your own query.
  - To see examples of queries:
    1. Click Insights to expand the section.
    2. (Optional) To copy the text of an example query into the input field:
      1. Click the example.
      2. (Optional) Edit the text to suit your needs.
2. (Optional) To focus your query on a specific dimension value (such as a specific campaign), optionally insert the cursor where you want the dimension value to appear, click , select the dimension, and then select the dimension value.
  
  For example, for the dimension Campaign, you can select from a list of all your campaigns to report on.
  
  Available dimensions include:
  - Campaign entities: Campaign, Package, Placement, Ad
  - The advertiser: Advertiser
  - Advertising Creative entities: Experience
  - Ad targets: Audience, City, Country, State, DMA, Retargeting Pixel, Device OS, Device Browser, Device Type, Zip Code
For more information about queries, see “Best practices for writing queries and prompts.”
Click or press the Enter key on your keyboard. If the agent requests additional information, provide the required information.

The first few rows of the report are displayed, with links to preview the full report and to download the report.

A few rows of the generated report are shown.

TIP

To ask about a different issue, or about a different package or placement, start a new conversation.

Download or preview a full report from the chatbox

To download a copy of the full report, click .

The file is downloaded as a Microsoft Excel comma-separated values file (.csv) according to your browser’s normal procedure. The filename is “DSP_Insights_Report_<job_number>.”
To preview the full report in a side panel, click . To download the report from the preview, click .

If you download the report, it’s downloaded as a Microsoft Excel comma-separated values file (.csv) according to your browser’s normal procedure. The filename is “DSP_Insights_Report_<job_number>.”