Engineer Data for Intelligent Journey Activation in Adobe Journey Optimizer
In this course, you will learn how to set up and manage real-time customer profile data for Journey Optimizer using Experience Platform. Understand data modeling, identity mapping, and data ingestion to create unified profiles for personalized customer journeys.
In this course
2 hours 15 minutes
What you'll learn
- Set up real-time customer profile data for Journey Optimizer
- Integrate customer and business data into a unified profile
- Model customer data and create datasets
- Use source connectors to keep profiles updated
- Orchestrate personalized customer journeys