Limits

Character limits and other limits (offer size, audiences, profiles, values, parameters, etc.) that affect activities and other elements in Adobe Target.

Activities

Activity names

• Limit: 250 characters.

Number of activities per account

• Recommended limit: 10,000 active live activities.

• Recommended limit: 10,000 active saved (and not ended) activities.

Audiences

Audience names

• Limit: 255 characters.

Audiences, reusable per account

• Recommended limit: 20,000 audiences.

Number of audiences per mbox, metric, or experience

• Limit: 50 audiences

categoryId parameter

• Limit: 128 characters.

Customer attributes

Customer attribute names

• Limit: 250 characters through feed or API.

Customer attribute alias ID

• Limit 50 characters.

Customer attributes, uploading

• Maximum file size for each upload using the HTTP method: 100 MB.
• maximum file size for each upload using the FTP method: 4 GB.
• Number of attributes allowed to subscribe: 5 for Target Standard and 200 for Target Premium.

Entities

Number of entities

• The maximum number of entities that can be referenced in a design, either hardcoded or via loops, is 99.

Entity custom attributes

• Custom entity attributes: 100.

• Character Limit: The maximum character length depends on the language.

  • 15,000 characters (single-value, one- and two-byte languages)
  • 500 values, 100 characters per value (multi-value)

  The maximum length of single-value entity custom attributes is 15,000 characters (for one-byte and two-byte UTF-8 encoded languages such as English and other Latin-script alphabets) or 10,000 characters (for three-byte UTF-8 encoded languages such as Chinese, Japanese, and Korean).

  Multi-value entity custom attributes can contain no more than 500 values. Each individual value is limited to 100 characters. The total number of characters across all values must conform to the limitations for the maximum length of single-value entity custom attributes (see above.)

entityID parameters

• Limit: 1,000 characters.

excludedIds

• Limit: 5 KB for POST requests. 2,083 characters minus the length of the URL for GET requests.

  For GET requests, although the limit on the back end is 5 KB, due to the fact that Microsoft Internet Explorer limits the URL to 2,083 characters, the realistic limit is 2,083 characters minus the current length of the URL.

Experiences

Experience names

• Limit: 50 characters.

Experiences per activity

• Limit: 2,000 experiences per Experience Targeting (XT), A/B Test, Multivariate Test (MVT), and Auto-Target activity.

  30,000 experiences per Automated Personalization (AP) activity.

mboxes

In-mbox profile attribute value

• Limit: 256 characters.

  Values longer than this get truncated.

In-mbox profile names

• Limit: 128 characters.

mbox names

• Limit: 250 characters.

mbox parameters

• Limit: The following limits apply to mbox parameters:

  For standard mbox calls:

  • mbox parameters: 500 parameters per mbox.
  • Profile parameters: 500 parameters profile parameters per mbox.
  • Other Parameters (URL, referring URL, etc.): 50 per mbox for each other parameter type.

  These limits apply unless the request is shortened due to web browser limitations.

  If you are using the Batch Delivery API, the limit is 50 mboxes per batch request.

  If you are using the Batch Delivery API in the Mobile Services SDK, the limit of 50 mbox parameters, 50 profile parameters, and 50 for other parameter types are limitations of the API itself. It is not possible to send a request containing more that these numbers using the Batch Delivery API. If a request contains more than these limits, the API will return the following error message:

  “The number of mboxParameters cannot exceed 50.”

  Limits set for endpoints:

  Batch mbox v2:

  • mbox parameters 100
  • mbox parameter name max length 128
  • mbox parameter value cannot be null
  • mbox parameter value 5000
  • profile parameters 50
  • profile parameter name max length 128
  • profile parameter value cannot be null
  • profile parameter value max length 256

  Delivery API endpoint:

  • mbox parameters 50
  • mbox parameter name max length 128
  • mbox parameter value cannot be null
  • mbox parameter value 5000
  • profile parameters 50
  • profile parameter name max length 128
  • profile parameter value cannot be null
  • profile parameter value max length 256

mbox request URLs

• Limit: 2,083 characters.

  This limit is due to Microsoft Internet Explorer URL length restrictions.

mbox3rdPartyId parameter

• Limit: 60 characters.

Offers

Offer names

• Limit: 250 characters.

Number of offers

• Recommended limit: 50,000 total offers.

Offer size

The following size limits apply to offers:

• 256 KB for HTML offers.

• 64 KB for visual offers from the UI.

• 512 KB from the API.

  If you are using a global mbox, the limit is for the whole set of content returned for the page. Limiting offer size improves page load times. If the limit is exceeded, the following message appears:

  “The content for the experience is too large to deliver. Please modify the experience to affect less page code.”

orderId parameter

• Recommended limit: 120 characters.

orderTotal parameter

• Recommended limit: 120 characters.

productPurchasedId parameter

• Limit: 47 characters per comma-separated value and 250 characters in total. Individual values longer than 47 characters may be truncated by the system. Total lengths above 250 characters may result in a 400 error.

Profile scripts

• Recommended limit of active profile scripts: 300

• Recommended limit of total profile scripts per account: 2,000

• Recommendations for limiting profile script complexity: Profile scripts can execute a limited number of instructions. For more information, see Best practices in Profile attributes.

Properties

• Recommended limit: 5,000 properties.

Reporting audiences/segments

• Limit: 50 reporting audiences/segments per activity.

Script profile input box in the Target UI

• Recommended limit: 2,000 characters.

  Depends on the size of the encoded string, which could be much longer than the raw string. If the string is too large, it fails before it gets to Adobe Target.

Script profiles

Script profile names

• Limit: 50 characters.

Script profile values

• Limit: 2,048 characters.

  For performance reasons, we recommend a return value that is no longer than 256 characters.

  For a String return value, if the size of the return value exceeds 2,048 characters, the script is disabled by the system.

  For an array return value, if the size of the concatenated values of the array exceeds 2,048 characters, the script is disabled by the system.

Success metrics

• Limit: 200 per activity.

Targeting

Target conditions

• Recommended limit: 1,000 values.

  This refers to the number of line-separated values in the targeting text area. For example, entering 1,000 zip codes into a zip code target.

Targeting rules

• Recommended limit: 2,500 characters per targeting rule value.
• Recommended limit: 30,000 unique values per audience across targeting rules.
• Recommended limit: 100,000 unique targeting rule values per activity.