Announcements and information about Adobe Target events, including Target Coffee Break sessions, Target webinar series, Target Skill Builder sessions, developer chats, and more. Links to past recordings are included if available.
Information about the following upcoming Coffee Breaks:
We’ll be joined by Adobe Target experts: Bill Ozinga, John Mosbaugh, Justin Patrick, and Eric Thibeault. In this AMA (Ask Me Anything) event, the experts will be logged in and ready to answer any of your questions related to the Target Recommendations feature.
We’ll be joined by Adobe Target experts, Ramon Cespedes and Kevin Jemison. In this AMA (Ask Me Anything) event, the experts will be logged in and ready to answer any of your questions related to the topics covered in the recent 5/24 Webinar on The Journey to Driving Growth with Personalization.
Register for the following webinars to see how customers are using Target to achieve their personalization and optimization goals:
None scheduled at this time.
Access recordings of past events (when available):
Supercharge your organization’s ability to deliver personalization, presented by Adobe Customer Success Manager, Ramon Cespedes.
Key analyst report suggests that companies that excel at personalization generate 40 percent more revenue than their counterparts. To meet the demand for new, relevant, and highly personalized experiences at every click, marketers need the right framework and strategy in place. In this webinar, join Adobe’s experts to learn how to make use of data-driven framework to build your organization’s personalization programs and drive success.
Please join us for this special product announcement webinar!
We are excited to share some “very big,” ground-breaking news in terms of personalization at scale with Adobe Target: new filtering and intelligence that will enhance the ability of Target users to fine-tune AI-powered personalization activities in order to directly impact the business metrics that matter most on a per activity basis.
This new product announcement is timely and hyper-critical, as we’ve seen the need for personalization ratchet up, regardless of industry, in the past few years. It has become a means for companies to critically differentiate themselves from the competition throughout their customer journey. Personalization can be highly effective “everywhere:” beginning at a visitor’s first touch, leveraging basic data for acquisition use cases, all the way through to customer service and loyalty use cases.
In this session, learn how you can super-charge conversion lift by taking advantage of Adobe Target’s new features as we discuss:
Automation in experimentation and personalization continues to drive the highest conversions and ROI for marketing, engineering, and product teams. Join the Adobe Skill Builders session and learn how to use Adobe Target advanced AI-driven use cases and capabilities with product and content recommendations to stay ahead of competition and win on every experience.
Mobile experiences are fueling innovation in how marketing and engineering teams are leveraging product-led strategies for cross-channel personalization in web and app. Join the Adobe Skill Builders session and learn how Adobe Target unlocks new potential engagement and revenue growth for marketers, developers, and product owners to build thriving product communities.
Join the Adobe Target team as they serve up some fresh ideas on how you can get the most value out of Target. Based on our newest eBook, “Chef’s Collection: Ideas for Personalization”.
Explore ideas on:
Growing loyalty in a time of accelerated supply chain issues, service failures, and limited staffing is a challenge most travel, hospitality and dining brands are facing. In the age of AI, how do brands scale experiences without the needed resources that have left the industry. Digital progress has accelerated 20-25 faster to support not only accelerated customer expectations, but also to scale teams through automation.
Register to view the webinar recording
In 2022, systems have reached a tipping point in the ability to provide continuous intelligence to deliver on real time loyalty activation.
Topics we’ll explore:
2022 has given businesses a dynamic and rapidly changing environment to run and operate. Learn how industry experts are seeing new consumer trends take shape while life begins to return back to normal for workers and travelers.
Join Michael Klein (Director, Industry Strategy Retail) and Leina Betzer (Target Consultant, Adobe Premier Support) to discuss how retail ecommerce sales are skyrocketing as consumer buying patterns and behaviors shift, with higher demand for goods and services in certain markets.
Learn how Artificial Intelligence continues to redefine consumer expectations as machine learning models and data insights open new doors for marketers, developers, and product owners to engage consumers with personalized experiences that matter. Take a step-by-step tour of Adobe Analytics + Adobe Target workflows for personalization, targeting, and testing.
Join Jordan Ison (Principal Expert Solution Consultant at Adobe) to discuss:
Learn best practices how to become a ‘relationship bank’ to increase brand loyalty. Discover how to drive people and processes to build and scale successful personalization programs.
Join Heather Adkins (SVP Marketing Technology) to learn best practices to become a “relationship bank” to increase brand loyalty and how to drive people and processes to build and scale successful personalization programs.
Learn how as we enter the new normal—one that is more digital than ever before—it is crucial that organizations take advantage of every opportunity to deliver exceptional digital experiences. Good enough is no longer truly good enough. It takes great experiences to stay competitive.
Join Kaitlin White (Adobe Product Marketing Manager) as we share tried-and-true strategies to help you kickstart your personalization program, including:
Learn best practices on ramping up personalization programs at scale. See how Dick’s Sporting Goods uses Adobe Target to engage top athletes and brands.
Join Shawn Wilkinson (eCommerce Personalization Manager) to learn how Target is helping Dick’s Sporting Goods turn average visitors into returning athletes.
Learn how Dick’s Sporting Goods is driving double-digit growth as we unpack:
Learn how financial services companies are supporting and informing customers using personalization to prepare for inflation patterns and investment strategies.
Join Christopher Young (Director, Industry Strategy Financial Services) and James Capasso (Target Consultant, Adobe Premier Support), to learn how brands are responding to immediate changes in demand while putting personalization at the center of their customer engagements. Learn how financial services companies are supporting and informing customers all over the world who are concerned about recent inflation patterns and circumstances on their investments.
View tool kit and use cases for implementing cross-functional personalization strategies. See how CNB went from the bottom 26% of its industry to the top 1% with Adobe Target.
Join Heather Adkins (SVP Marketing Technology Manager) to learn how City National Bank became one of the most sophisticated “Digitally-Enabled Relationship Banks.”
Learn how City National Bank is leveraging Target to:
Register to view the webinar recording
In this session, learn how Adobe Target bridges the gap on combining data across multiple sources for Real-Time Personalization as we discuss:
More than ever, marketers, product owners, and developers are being tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it.
In this recorded webinar, Adobe Target product experts discuss how moving critical experience optimization decisions on-device to execute locally with zero latency can open doors to exciting new use cases while improving site performance for your customers.
McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” *
Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing certain development and launches from 6 months down to 1 week!
Join Adobe and HSBC for this webinar to learn:
How HSBC’s optimization and personalization efforts drive rapid change in the organization
How AI & Analytics accelerate their efforts and provide clear, significant business impact
How HSBC has built a successful program at scale delivering 3000+ activities
McKinsey article: “The COVID-19 recovery will be digital,” May 2020
With the deprecation of mbox.js on March 31, 2021, David Son, Adobe Target Product Manager hosted a developer chat to discuss the benefits of migrating mbox.js to at.js.