Target announcements and events

Announcements and information about upcoming events, including Adobe Target Skill Builder sessions, developer chats, webinars, and Target Coffee Break sessions.

Recognition for Adobe Target

Adobe Target was recently recognized by both Forrester and Gartner as a market leader.

Research service Details
Forrester Adobe named a Leader in Forrester wave report for experience optimization platforms.
Adobe was named a Leader in The Forrester Wave: Experience Optimization Platforms, Q4 2020 report for its offering in this space, Adobe Target Premium. Adobe received the highest score of all participating vendors in the current offering and market presence categories, as well in the recommendations and platform experience criteria. Target Premium also received the highest score possible in the experience optimization technique innovation and supporting services criteria. The report is based on a thorough evaluation of 10 experience optimization platform providers across 22 criteria.
Read about it on the Adobe Blog.
Gartner Adobe again named a Leader in Gartner Magic Quadrant for personalization engines.
Adobe was once again named a Leader in the third-annual Gartner Magic Quadrant for Personalization Engines, 2020 report. The Gartner Magic Quadrant for Personalization Engines evaluated vendors across 15 criteria that fall into two categories: completeness of vision and ability to execute.
Read about it on The Adobe Blog.

Adobe Target Community Q&A Coffee Break

Shannon Hamilton, Group Product Manager for Adobe Target, will be signed in to the Target Community to answer your questions pertaining to her areas of expertise:

  • Integrations
  • Unified profile
  • Target Adobe Experience Platform (AEP) integrations
  • Point integrations with other Adobe solutions
  • Core UI workflows

Webinar: Personalize and test at zero latency with on-device decisions from Adobe Target

More than ever, marketers, product owners and developers are being tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it.

In this recorded webinar, Adobe Target product experts discuss how moving critical experience optimization decisions on-device to execute locally with zero latency can open doors to exciting new use cases while improving site performance for your customers.

Webinar: How HSBC leverages Adobe Target and AI to rapidly optimize and deliver personalization at scale

McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” *

Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing certain development and launches from 6 months down to 1 week!

Join Adobe and HSBC for this webinar to learn:

  • How HSBC’s optimization and personalization efforts drive rapid change in the organization
  • How AI & Analytics accelerate their efforts and provide clear, significant business impact
  • How HSBC has built a successful program at scale delivering 3000+ activities

*McKinsey article: “The COVID-19 recovery will be digital,” May 2020

Adobe Target Skill Builder: Developer chat, migrate Adobe Target’s mbox.js to at.js

With the deprecation of mbox.js on March 31, 2021, David Son, Adobe Target Product Manager recently hosted a developer chat to discuss the benefits of migrating mbox.js to at.js.

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