Adobe Target announcements and events

Announcements and information about Adobe Target events, including Target Coffee Break sessions, Target webinar series, Target Skill Builder sessions, developer chats, and more. Links to past recordings are included if available.

Target named leader in Gartner Magic Quadrant for Personalization Engines (2022)

Gartner named Adobe Target a leader in its latest Magic Quadrant for Personalization Engines (PE) for the fifth year in a row. Adobe also received top scores and significant year-over-year increases across all three primary use cases: Digital Marketing, Digital Commerce, and Service and Support. Target received the highest scores for our testing capabilities among all vendors evaluated.

For more information, see the Adobe Experience Cloud Blog post.

Adobe Target webinar series

Register for the following webinars to see how customers are using Target to achieve their personalization and optimization goals:

None scheduled at this time.

Recordings of past webinars and skill-builder sessions

Access recordings of past events (when available):

Fine-Tuning AI-Powered Personalization: New Features in Adobe Target (October 11, 2022)

Please join us for this special product announcement webinar!

We are excited to share some “very big,” ground-breaking news in terms of personalization at scale with Adobe Target: new filtering and intelligence that will enhance the ability of Target users to fine-tune AI-powered personalization activities in order to directly impact the business metrics that matter most on a per activity basis.

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    This new product announcement is timely and hyper-critical, as we’ve seen the need for personalization ratchet up, regardless of industry, in the past few years. It has become a means for companies to critically differentiate themselves from the competition throughout their customer journey. Personalization can be highly effective “everywhere:” beginning at a visitor’s first touch, leveraging basic data for acquisition use cases, all the way through to customer service and loyalty use cases.

    In this session, learn how you can super-charge conversion lift by taking advantage of Adobe Target’s new features as we discuss:

    • Enhanced model controls within Automated Personalization and Auto-Target activities
    • Unlocking the ability to evaluate profile attributes and high-value segments from Adobe’s Real-Time Customer Data Platform
    • How brands can deliver faster speeds and decisioning by fine-tuning their AI-powered algorithms
    • Unique use cases for delivering 1-to-1 personalization

Adobe Target Skill Builders – AI-Driven Personalization and Recommendations (September 15, 2022)

Automation in experimentation and personalization continues to drive the highest conversions and ROI for marketing, engineering, and product teams. Join the Adobe Skill Builders session and learn how to use Adobe Target advanced AI-driven use cases and capabilities with product and content recommendations to stay ahead of competition and win on every experience.

Adobe Target Skill Builders – Mobile Experience Optimization (September 6, 2022)

Mobile experiences are fueling innovation in how marketing and engineering teams are leveraging product-led strategies for cross-channel personalization in web and app. Join the Adobe Skill Builders session and learn how Adobe Target unlocks new potential engagement and revenue growth for marketers, developers, and product owners to build thriving product communities.

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    Course map:

    • A/B Test, Multivariate Testing (MVT), (XT), and automated testing and personalization
    • Step-by-step workflows for activity setup
    • Batch experience prefetch, enabling always-on personalization for mobile
    • Lifecycle metrics for testing and targeting across customer experiences
    • Mobile SDKs = APIs for flexible implementations (iOS and Android platforms)

Chef’s Collection: Recipes for Personalization (August 30, 2022)

Join the Adobe Target team as they serve up some fresh ideas on how you can get the most value out of Target. Based on our newest eBook, “Chef’s Collection: Ideas for Personalization”.

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    Explore ideas on:

    • How to use personalization to build loyalty
    • Optimizing for a competitive advantage
    • Creating hyper-personalized experiences

Real Time Loyalty Activation (August 25, 2022)

Growing loyalty in a time of accelerated supply chain issues, service failures, and limited staffing is a challenge most travel, hospitality and dining brands are facing. In the age of AI, how do brands scale experiences without the needed resources that have left the industry. Digital progress has accelerated 20-25 faster to support not only accelerated customer expectations, but also to scale teams through automation.

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    In 2022, systems have reached a tipping point in the ability to provide continuous intelligence to deliver on real time loyalty activation.

    Topics we’ll explore:

    • The acceleration of digital disruption & rise of AI
    • Why early adopters are winning in both top-line and bottom-line growth
    • Automating personalization in travel
    • Real Time Loyalty Activation in action

Adobe: Personalization Industry Insider - Retail (August 11, 2022)

2022 has given businesses a dynamic and rapidly changing environment to run and operate. Learn how industry experts are seeing new consumer trends take shape while life begins to return back to normal for workers and travelers.

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    Join Michael Klein (Director, Industry Strategy Retail) and Leina Betzer (Target Consultant, Adobe Premier Support) to discuss how retail ecommerce sales are skyrocketing as consumer buying patterns and behaviors shift, with higher demand for goods and services in certain markets.

Adobe: Personalization with Precision - Adobe Analytics and Target (June 2, 2022)

Learn how Artificial Intelligence continues to redefine consumer expectations as machine learning models and data insights open new doors for marketers, developers, and product owners to engage consumers with personalized experiences that matter. Take a step-by-step tour of Adobe Analytics + Adobe Target workflows for personalization, targeting, and testing.

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    Join Jordan Ison (Principal Expert Solution Consultant at Adobe) to discuss:

    • How marketers, developers, and product teams can open the ‘black box’ of AI to drive future testing and personalization strategies
    • Overcome challenges in optimizing web, mobile app, email, IoT, and each digital touchpoint for higher conversion and engagement
    • Step-by-step guided tour of Adobe Analytics and Target workflows for personalization, targeting, and testing
    • Top use cases to unlock which attributes predict visitor behavior and which attributes are most important for key visualizations and segmentation analysis

City National Bank: Zero to Hero - Starting & Scaling a Personalization Program (June 9, 2022)

Learn best practices how to become a ‘relationship bank’ to increase brand loyalty. Discover how to drive people and processes to build and scale successful personalization programs.

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    Join Heather Adkins (SVP Marketing Technology) to learn best practices to become a “relationship bank” to increase brand loyalty and how to drive people and processes to build and scale successful personalization programs.

Adobe: Uncover High-Impact Optimization Opportunities (June 16, 2022)

Learn how as we enter the new normal—one that is more digital than ever before—it is crucial that organizations take advantage of every opportunity to deliver exceptional digital experiences. Good enough is no longer truly good enough. It takes great experiences to stay competitive.

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    Join Kaitlin White (Adobe Product Marketing Manager) as we share tried-and-true strategies to help you kickstart your personalization program, including:

    • Out-of-the-box thinking to acquiring new leads or customers
    • Fixing user friction for a more intuitive experience
    • Tapping into customer affinity for personalization
    • And many more ideas to help you uncover high-impact opportunities at your organization

Dick’s Sporting Goods: Personalization and the Changing Landscape in Retail (May 19, 2022)

Learn best practices on ramping up personalization programs at scale. See how Dick’s Sporting Goods uses Adobe Target to engage top athletes and brands.

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    Join Shawn Wilkinson (eCommerce Personalization Manager) to learn how Target is helping Dick’s Sporting Goods turn average visitors into returning athletes.

    Learn how Dick’s Sporting Goods is driving double-digit growth as we unpack:

    • How to plan and launch a high-performance personalization program for retail
    • Why getting buy-in across the organization is critical to overcome roadblocks and obstacles
    • Overall business impact by scaling personalization and experimentation activities across web and mobile
    • Retail tips and tricks for using analytics data to turn average visitors into returning athletes

Adobe: Personalization Industry Insider - Financial Services and Insurance (May 24, 2022)

Learn how financial services companies are supporting and informing customers using personalization to prepare for inflation patterns and investment strategies.

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    Join Christopher Young (Director, Industry Strategy Financial Services) and James Capasso (Target Consultant, Adobe Premier Support), to learn how brands are responding to immediate changes in demand while putting personalization at the center of their customer engagements. Learn how financial services companies are supporting and informing customers all over the world who are concerned about recent inflation patterns and circumstances on their investments.

City National Bank: How to Achieve the Top 1% in Digital Optimization (May 26, 2022)

View tool kit and use cases for implementing cross-functional personalization strategies. See how CNB went from the bottom 26% of its industry to the top 1% with Adobe Target.

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    Join Heather Adkins (SVP Marketing Technology Manager) to learn how City National Bank became one of the most sophisticated “Digitally-Enabled Relationship Banks.”

    Learn how City National Bank is leveraging Target to:

    • Scale testing and experimentation, personalization, and AI automation activities
    • Drive winning experiences cross-channel to develop authentic relationships
    • Accelerate business growth with increased engagement and adoption of personalized offers
    • Optimize multichannel campaigns for time-to-value and ROI.

Real-Time Personalization with Adobe Target

  • Register to view the webinar recording

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    In this session, learn how Adobe Target bridges the gap on combining data across multiple sources for Real-Time Personalization as we discuss:

    • Why personalization performance and speed matter for driving faster business growth
    • How teams can build first-party data strategies and solve their data fragmentation challenges
    • End-to-end workflows for delivering personalized experiences in milliseconds
    • Unique use cases for brands for engaging customers and prospects in real-time with relevant messaging, content, and offers

Webinar: Personalize and test at zero latency with on-device decisions from Adobe Target

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    More than ever, marketers, product owners, and developers are being tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it.

    In this recorded webinar, Adobe Target product experts discuss how moving critical experience optimization decisions on-device to execute locally with zero latency can open doors to exciting new use cases while improving site performance for your customers.

Webinar: How HSBC leverages Adobe Target and AI to rapidly optimize and deliver personalization at scale

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    McKinsey Digital reports that “we have vaulted five years forward in consumer and business digital adoption in a matter of around eight weeks.” *

    Consumer demands are rapidly evolving, and HSBC has embraced optimization with Adobe Target to quickly test and personalize new customer journeys, reducing certain development and launches from 6 months down to 1 week!

    Join Adobe and HSBC for this webinar to learn:

    • How HSBC’s optimization and personalization efforts drive rapid change in the organization

    • How AI & Analytics accelerate their efforts and provide clear, significant business impact

    • How HSBC has built a successful program at scale delivering 3000+ activities

    • McKinsey article: “The COVID-19 recovery will be digital,” May 2020

Adobe Target Skill Builder: Developer chat, migrate Adobe Target’s mbox.js to at.js

With the deprecation of mbox.js on March 31, 2021, David Son, Adobe Target Product Manager hosted a developer chat to discuss the benefits of migrating mbox.js to at.js.

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