Filter dynamically by comparing items (entities) against a value in the request (API or mbox).
For example, only recommend content that matches the “industry” page parameter or other parameters, such as device dimensions or geo-location, as in the following examples.
If the activity was created before October 31, 2016, its delivery will fail if it uses the “Parameter Matching” filter. To work around this problem:
Parameter Matching allows you to recommend content that matches the page parameters or the visitor’s parameters, such as device dimensions or geo-location, as in the the following example:
Recommendations can match parameter values sent in the Target call. In this instance, Target detects that a visitor is using a mobile device, based on the screen height and width parameters sent in the Target call, and will recommend only items that are mobile devices.
Consider the following example Target call:
On the page a visitor is viewing, he or she will see mobile device products.