Overview: implement Target for client-side web

In a client-side implementation of Adobe Target, Target delivers the experiences associated with an activity directly to the client browser. The browser decides which experience to display and displays it. With a client-side implementation, you can use a WYSIWYG editor, the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create your activity and personalization experiences.

To implement Adobe Target client-side, you must use one of the following JavaScript libraries:

IMPORTANT

mbox.js end-of-life: As of March 31, 2021, Adobe Target no longer supports the mbox.js library. Post March 31, 2021, all calls made from mbox.js will gracefully fail and impact your pages that have Target activities running by serving default content. We recommend that all customers migrate to the most recent version of the new Adobe Experience Platform Web SDK or the at.js JavaScript library before this date to avoid any potential issues with your sites.

  • Adobe Experience Platform Web SDK: The Adobe Experience Platform Web SDK lets you interact with the various services in the Experience Cloud (including Target) through the Adobe Experience Edge Network. If you choose to migrate to the Adobe Experience Platform Web SDK, see What is Adobe Experience Platform Web SDK in the Web SDK Guide.

  • at.js: The at.js JavaScript library provides many advantages over mbox.js. Among other benefits, the at.js improves page load times for web implementations, improves security, and provides better implementation options for single page applications. If you choose to migrate to at.js, see How At.js Works and Adobe Target Skill Builder: Developer chat, migrate Adobe Target’s mbox.js to at.js.

Although, mbox.js is currently supported (until March 31, 2021), we have not provided feature updates to this library since July 2017. By moving all customers to the Adobe Experience Platform Web SDK or at.js, our engineers and support staff will be able to provide you with new functionality and offer the support you have come to expect from Adobe.

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