Create audiences to target visitors who meet specific profile parameters.
In the Target interface, click Audiences > Create Audience.
Name the audience.
Click Add Rule > Visitor Profile.
Click Select, then select one of the following options:
Visitor profile parameters are passed via the mbox (profile). You can target either new or returning visitors, or include all users.
A visitor profile is created in the local edge memory for each mbox call with new
mboxPC. After 30 minutes of inactivity, the profile is saved to the Target database and is accessible from other edges.
When a site visitor logs in mid-session and gets a
3rdpartyId, all previously-loaded profile attributes tied to the
3rdPartyId are immediately available.
You can target custom profile parameters and
user. parameters. Choose the parameter you use want to use to target your activity. If the desired parameter does not appear, the parameter has not been fired by an mbox.
(Optional) Click Add Rule and set up additional rules for the audience.
This video includes information about using audience categories.