Visitor Profile

Create audiences in Adobe Target to target visitors who meet specific profile parameters.

  1. In the Target interface, click Audiences > Create Audience.

  2. Name the audience and add an optional description.

  3. Drag and drop Visitor Profile into the audience builder pane.

  4. Click Select, then select one of the following options:

    Visitor profile parameters are passed via the mbox (profile). You can target either new or returning visitors, or include all users.

    • New Visitor
    • Returning Visitor
    • In Other Tests
    • Not In Other Tests
    • First Page of Session
    • Not First Page of Session
    • Category Affinity

    A visitor profile is created in the local edge memory for each mbox call with new mboxPC. After 30 minutes of inactivity, the profile is saved to the Target database and is accessible from other edges.

    When a site visitor logs in mid-session and gets a 3rdpartyId, all previously loaded profile attributes tied to the 3rdPartyId are immediately available.

    You can target custom profile parameters and user. parameters. Choose the parameter you use want to use to target your activity. If the desired parameter does not display, the parameter has not been fired by an mbox.

  5. (Optional) Set up additional rules for the audience.

  6. Click Done.

Training video: Creating Audiences Overview badge

This video includes information about using audience categories.

  • Create audiences
  • Define audience categories

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