Categories for audiences

You can target on any of several categories. Each category functions as a tab that enables you to create targeting rules (or groups) for each category.

When a particular category is selected, you can apply one or more targeting conditions. For example, in the Geo category, define a rule like City=San Francisco. Adding multiple values creates an OR condition. The visitor has to match only one of the values to meet the targeting condition. For AND conditions on the same parameter, create a custom expression target.

After you have created a rule, click Save. A summary of the rule displays next to the targeting link for the level you are targeting.

You can further refine a rule by adding more conditions or by creating additional rules in other categories. For example, to target only Firefox users from San Francisco who accessed your site from Google, set the Geo category to target users from San Francisco, the Visitor Behavior category to Firefox, and the Traffic Sources category to Google. All of the rules created across categories are combined with “AND.” To create complex targeting rules that include “OR” operations across categories, create an expression target.

You can also target custom profile parameters and user. parameters. When adding an audience, click Visitor Profile, then choose the parameter you use want to use to target your activity. If the desired parameter does not appear, the parameter has not been fired by an mbox. Other custom mbox parameters are available in the Custom Parameters drop-down list.

Use the search box to search your Audiences list. You can search for any part of an audience name, or you can enclose a specific string in quotes.

You can sort the Audience list by audience name or by the date when it was last modified. To sort by name or date, click the column header, then select to display audiences in ascending or descending order.

Training video: Creating Audiences Tutorial badge

This video includes information about using audience categories.

  • Create audiences
  • Define audience categories

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