Network

You can create audiences based on network details.

  1. In the Target interface, click Audiences > Create Audience.

  2. Name the audience.

  3. Click Add Rule > Network.

  4. Click Select, then select one of the following options:

    • ISP: An ISP is an organization that provides internet access to its subscribers, usually at a monthly or yearly fee. Many ISPs provide additional services, such as web hosting or email. The ISP field is either a commercial ISP (such as Comcast or TimeWarner) or another entity such as a business or educational institution.

      The following are some examples of popular ISPs in the United States:

      Popular Name ISP Name Domain Name Sample IP Address
      Cablevision Cablevision Systems Corp. *.optonline.net 68.196.130.239
      CenturyLink Qwest Communications Company, LLC *.centurylink.net 64.40.65.0
      Charter Communications Charter Communications *.charter.com 71.85.225.124
      Comcast Comcast Cable Communications, Inc. *.comcast.net 76.27.24.28
      Cox Cox Communications Inc. *cox.net 68.224.174.22
      Speakeasy MegaPath Corporation *.speakeasy.net 66.93.240.0
      Time Warner Time Warner Cable Internet LLC *.res.rr.com 72.229.28.185
      Verizon FiOS MCI Communications Services, Inc. d/b/a Verizon Business *.fios.verizon.net 173.68.112.34
      Vivint Smartrove Inc. *.vivintwireless.net 170.72.26.105
      AT&T Wireless AT *.mycingular.net
      Sprint mobile Sprint Personal Communications Systems ip address
      T-Mobile T-Mobile USA, Inc. ip address 208.54.86.0
      Verizon Wireless Cellco Parternship DBA Verizon Wireless *.myvzw.com 70.195.74.199
      NOTE

      When targeting based on ISP, use the ISP name, not the popular name. Ensure that you build the rule to be case-insensitive or always use lowercase format.

      You can test the ISP and domain name values. https://www.whoismyisp.org is a good resource for targeting purposes. You can use the sample IP addresses given in the table above, or enter your own. Then use the themboxOverride.browserIp= URL parameter to mimic that IP address.

    • Domain Name: This is the domain name for the visitor’s IP address. This is not the domain name of the website you are using with Target. This domain name is related to the visitor’s IP address and is sometimes called a hostname. It is usually very similar to the ISP name. Sometimes the hostname references older names of companies that have rebranded their ISP name but not the domain name.

    • Connection Speed: This is the speed of the visitor’s connection to the internet. Options include: broadband, cable, dialup, mobile, oc3, oc12, satellite, t1, t2, and wireless, and xdsl.

      This field is based on the type of connection and not the actual speed itself. Target cannot determine the exact connection speeds of connections. The Broadband connection type is used when there is no indication of other connection types so a specific type cannot be chosen.

  5. (Optional) Click Add Rule and set up additional rules for the audience.

  6. Click Save.

The following illustration shows an audience that targets visitors using AT&T with a connection speed of Mobile.

Network target

Training Video: Creating Audiences

This video includes information about using audience categories.

  • Create audiences
  • Define audience categories

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