Use the Visual Experience Composer (VEC) in Adobe Target to create the offers you want to include in your Multivariate Test (MVT).
For more information about using the VEC to create and edit offers, see Visual Experience Composer options.
You can click Expand Selection when selecting objects on the page to select the parent element in addition to the originally selected element. When you select any parent element, all children of that element are automatically selected. You can expand the selection multiple times.
You can also use the DOM path to navigate elements.
Test multiple image offers within a location to determine which image is most successful.
Click an image on your page, and then select Change Image.
Select all images you want to include in the test, then click Save.
Each image becomes a separate experience in that location.
Test multiple Text/HTML offers within a location to determine which offer is most successful.
Click an Text/HTML offer on your page, then click Change Text/HTML.
Click Add Text/HTML Offer, name the offer, then type or paste the code for the Text/HTML offer.
Repeat for any additional Text/HTML offers you want to include.
Each Text/HTML offer becomes a separate experience in that location.
- Don’t include more locations than necessary for the test. Every experience you include in the test significantly increases the amount of traffic and time required to achieve acceptable results. For example, if you have page elements with three offers each, there are nine possible combinations (3x3). Three elements, where two contain three possible offers and one has two offers, provide 18 options (3x3x2). The numbers increase substantially with each additional element and offer.
- When creating multivariate tests, you can now exclude more than 10 percent of experiences from the test, provided you acknowledge the warning that you must then use offline reporting for analysis.
- Take advantage of the preview features to avoid undesirable combinations of content. For example, you might have two images that offer different discounts on the same item or service. Showing both of these images on the same page is illogical and is likely to create confusion.
- Use the Traffic Estimator to make sure that your test is designed for the amount of traffic your page receives. Make sure the Traffic Estimator gives your test configuration the green light so you can get the results you desire.
- You must have at least three elements to test. If you have fewer, run a series of A/B tests.
- It is recommended that each element’s alternatives be significantly different from each other.
- Although not required, it is good practice for each element to have the same number of alternatives.