Create Experience Targeting Activities

Experience Targeting is a first step into the world of personalization and often begins with A/B testing. A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. Experience Targeting (or XT) allows the marketer to easily leverage that discovery and switch to long-term targeting of content to those different user segments.

Description

In this video, you learn how to:

  • Use the Adobe Target Visual Experience Composer (VEC) to create an Experience Targeting (XT) activity

Intended Audience

  • Business Practitioners

Additional Resources

Other features used in this video

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