Transition from Target Classic APIs to Target APIs on the Adobe Developer Console

Last update: 2023-07-17
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Information to help you transition from the Target Classic APIs to the Target APIs on the Adobe Developer Console.

With the decommissioning of Adobe Target Classic, the APIs connected to your Target Classic account have also been made unavailable. This article will help you transition your Target Classic API-based integrations to the Target APIs powered by the Adobe Developer Console.

For more information about Target APIs, see Target APIs. For more information about Target SDKs, see Target Server-side Implementation


Term Description
Classic API APIs that are linked to your Target Classic account. These API calls are based on a username and password-based authentication and use the hostname If your API calls contain a user name and password in the request URL, you must transition to the Adobe Developer Console APIs.
Adobe Developer Console The Adobe Developer Console is the gateway for Target APIs. These APIs are connected to your Target Standard/Premium account. The Target APIs on the Adobe Developer Console use a JWT-based authentication, which is the industry standard for secure enterprise APIs.


The following APIs were decommissioned when Target Classic was decommissioned:

Date Details
October 17, 2017 All API methods that perform a write operation (saveCampaign, copyCampaign, saveHTMLOfferContent, and setCampaignState) were decommissioned.

This is the same date when all Target Classic user accounts were set to read-only status.

November 14, 2017 The remaining APIs were decommissioned. This is the date when the Target Classic user interface was decommissioned

Recommendations Classic APIs were not impacted by this timeline.

Equivalent Methods

The following table lists the equivalent Adobe Developer Console API methods for the Classic API methods. The Adobe Developer Console APIs return JSON, whereas the Classic APIs return XML.

The Adobe Developer Console API methods are linked to the corresponding section in the API documentation site. An example is provided for each API method. You can also use the Target Admin API Postman Collection that contains sample API calls for all the Adobe API methods on the Adobe Developer Console.

Grouping Classic API Method Adobe Developer Console API Method Notes
Campaign/Activity Campaign Create Create AB Activity

Create XT Activity

The new APIs provide separate create methods for AB and XT
Campaign Update Update AB Activity

Update XT Activity

Copy Campaign N/A Use the Activity Create APIs
Campaign List List Activities
Campaign State Update Activity State
Campaign View Get AB Activity by ID

Get XT Activity by ID

Third-Party Campaign ID N/A If you are using a thirdpartyID, the relevant Activity methods can be used
Offers Offer Create Create Offer
Offer Get Get Offer by ID
Offer List List Offers
Folder List N/A Folders aren’t supported in Target Standard/Premium
Reporting Campaign Performance Report Get AB Performance Report

Get XT Performance Report

Audit Report Get Audit Report
1-1 Content Report Get AP Performance Report
Account Settings Get Host Groups List Environments


If you require an exception, please contact your Customer Success Manager.


Please contact Adobe Target Client Care ( if you have any questions or need help transitioning from the Classic APIs to the Target APIs on the Adobe Developer Console.

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