Single profile update API

Almost identical to the Bulk Profile Update API in Adobe Target, but one visitor profile is updated at a time, in line in the API call instead of with a .csv file.


The visitor must be identified via the Target mboxPC value or mbox3rdPartyId value. The Experience Cloud ID (ECID) is not supported.

Example Use Cases

You want to update the profile of a single visitor who performs some offline action. Actions can include reaching a call center, a loan is funded, using a loyalty card in store, accessing a kiosk, and so forth.

Benefits of method

No limit on the number of profile attributes.

Profile attributes sent via the site can be updated via the API and vice versa.


Limit of 1,000,000 API calls (1 million) per 24-hour period

Updates profiles only. Cannot create a profile for a potential user Target has yet to see.

Updates generally occur in under 1 hour, but may take as long as 24 hours to be reflected.

Code examples

GET and POST supported.


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