- Overview
- Introduction to Platform
- A customer experience powered by Experience Platform
- Behind the scenes: A customer experience powered by Experience Platform
- Experience Platform overview
- Key capabilities
- Application and Intelligent Services
- Integrations with Experience Cloud applications
- Key use cases
- Basic architecture
- Using the Platform user interface
- Roles and project phases
- Authenticate to Experience Platform APIs
- Getting started: Data Architects and Data Engineers
- Data Governance
- Data Ingestion
- Understanding Data Ingestion (Video)
- Create and populate a dataset (API)
- Create and populate a dataset in the UI (Video)
- Map a CSV file to XDM (UI)
- Ingest batch data (UI)
- Understanding streaming ingestion (Video)
- Create an authenticated streaming connection (API)
- Create a streaming connection (API)
- Create a streaming connection (UI)
- Streaming record data (API)
- Streaming time series data (API)
- Streaming multiple messages (API)
- Understanding Sources (Video)
- Ingest data from Adobe Analytics (Video)
- Ingest data from Amazon S3 (Video)
- Ingest data from Salesforce CRM (Video)
- Dataflow monitoring (Video)
- Web SDK
- Data Science Workspace
- Understanding Data Science Workspace (Video)
- Build and deploy a model (Video)
- Create and publish a machine learning model
- Create the Retail Sales schema and dataset
- Preview schemas and datasets
- Package source files into a recipe
- Import a packaged recipe (API)
- Import a packaged recipe (UI)
- Train and evaluate a model (API)
- Train and evaluate a model (UI)
- Score a model (API)
- Score a model (UI)
- Optimize a model
- Enrich Real-time Customer Profile with machine learning insights
- Publish a model as a service (API)
- Publish a model as a service (UI)
- Schedule automated training and scoring on a service (UI)
- Destinations
- Configuring File-based Cloud Storage or Email Marketing Destinations
- Connect to a destination (UI)
- Activate profiles and segments to a destination (UI)
- Connect to streaming destinations (AWS Kinesis and Azure Event Hubs) and activate data (API)
- Connect to email marketing destinations and activate data (API)
- Identities
- Profiles
- Queries
- Sandboxes
- Schemas
- Segments
- Sources
- Application Services
- Real-time CDP
- Understanding Real-time CDP (Video)
- Demo of Real-time CDP (Video)
- Real-time CDP UI and Workflow (Video)
- Integrate with IAB Transparency and Consent Framework 2.0 (Video)
- Enforce Data Usage Policies in Real-time CDP (Video)
- Understanding Destinations (Video)
- Create Destinations and Activate Data (Video)
- Integrate with Google Customer Match (Video)
- Intelligent Services
- Intro to Intelligent Services (Video)
- Intro to Attribution AI (Video)
- Business Value of Attribution AI (Video)
- Configure Attribution AI (Video)
- Use Attribution AI Scores and Insights (Video)
- Intro to Customer AI (Video)
- Business Value of Customer AI (Video)
- Configure Customer AI (Video)
- Use Customer AI Scores and Insights (Video)
- Experience Cloud Integrations
- APIs
Documentation
Introduction to Attribution AI
A high-level overview of how marketers and analysts can leverage Attribution AI to understand the impact of their marketing channels and campaigns.
Additional Resources
- Introduction to Intelligent Services (video)
- Business Value of Attribution AI (video)
- Configure Attribution AI (video)
- Use Attribution AI Scores and Insights (video)
- Attribution AI (documentation)