Platform Tutorials
Introduction to Platform
- A customer experience powered by Experience Platform
- Behind the scenes: A customer experience powered by Experience Platform
- Experience Platform overview
- Key capabilities
- Application and Intelligent Services
- Integrations with Experience Cloud applications
- Key use cases
- Basic architecture
- Using the Platform user interface
- Roles and project phases
Authenticate to Experience Platform APIs
Getting started: Data Architects and Data Engineers
Import sample data to Experience Platform
Administration
- Use alerts
- Use sandboxes
- Admin Console
- Managing Product profiles
Data Governance
- Overview
- End-to-end demo
- Classify data using governance labels
- Create data usage policies
- Enforce data usage policies
Data Ingestion
- Overview
- Batch ingestion overview
- Create and populate a dataset
- Map a CSV file to XDM
- Sources overview
- Ingest data from Adobe Analytics
- Ingest data from Audience Manager
- Ingest data from cloud storage
- Ingest data from CRM
- Ingest data from databases
- Streaming ingestion overview
- Stream data with HTTP API
- Stream data using Source Connectors
- Dataflow monitoring
- Monitoring dashboard
- Web SDK tutorials
- Mobile SDK tutorials
Data Science Workspace
- Overview
- Architecture
- Load data in JupyterLab notebooks
- Query and discover data in JupyterLab notebooks
- Exploratory Data Analysis
- Recipes, models, and services overview
- Build a model using the recipe builder template
- Analyze model performance
- Create and publish a trained model (UI)
- Schedule automated training and scoring for a service
- Enrich Real-time Customer Profiles with machine learning insights
- Package source files into a recipe
- Import a packaged recipe (UI)
- Import a packaged recipe (API)
Destinations
- Destinations overview
- Create destinations and activate data
- Activate profiles and segments to a destination
- Integrate with Google Customer Match
- Configure the Azure Blob destination
- Configure the Marketo destination
- Configure file-based cloud storage or email marketing destinations
- Configure a social destination
- Activate data to non-Adobe applications webinar
Identities
- Identity and identity graphs overview
- Label, ingest, and verify identity data
- View identity graphs
Profiles
- Understanding Real-time Customer Profile
- Profile overview diagram
- Bring data into Profile
- Customize profile view details
- View account profiles
- Create merge policies
- Union schemas overview
Privacy
- Introduction to Privacy Service
- Identity data in Privacy requests
- Privacy JavaScript library
- Privacy labels in Adobe Analytics
- Getting started with the Privacy Service API
- Privacy Service UI
- Privacy Service API
- Subscribe to Privacy Events
- 10 considerations for Responsible Customer Data Management
- Elevating the Marketer’s Role as a Data Steward
Queries
- Overview
- Query Service UI
- Query Service API
- Explore Data
- Prepare Data
- Adobe Defined Functions
- Data usage patterns
- Run queries
- Generate datasets from query results
- Tableau
- Build dashboards using BI tools
- Connect clients to Query Service
Schemas
- Overview
- Building blocks
- Plan your data model
- Convert your data model to XDM
- Create schemas
- Create schemas for B2B data
- Create classes
- Create field groups
- Create data types
- Configure relationships between schemas
- Copy schemas between sandboxes
- Update schemas
- Create an ad hoc schema
Segments
- Segment Builder Overview
- Create segments
- Create content-based segments
- Create conversion segments
- Create segments from existing segments
- Create sequential segments
- Create dynamic segments
- Create multi-entity segments
- Create segments with B2B data
- Demo of streaming segmentation
- Evaluate a segment
- Create a dataset to export data
Sources
- Sources overview
- Ingest data from Adobe Analytics
- Ingest data from Audience Manager
- Ingest data from Marketo
- Ingest data from cloud storage
- Ingest data from CRM
- Ingest data from databases
- Stream data with HTTP API
- Stream data using Source Connectors
Application Services
- Customer Journey Analytics tutorials
- Journey Orchestration tutorials
- Offer Decisioning tutorials
- Real-time CDP tutorials
Intelligent Services
- Overview
- Attribution AI overview
- Attribution AI value
- Configure Attribution AI
- Use Attribution AI Scores and Insights
- Customer AI overview
- Customer AI value
- Configure Customer AI
- Use Customer AI Scores and Insights
Experience Cloud Integrations
- Magento
- Orchestrate campaigns with Marketo Engage
Industry Trends
- The Future of Data Management and the Changing Environment
- A Tale of Two Perceptions - Brands vs. Consumers
- Evolving Your Audience Center of Excellence
- Building better experiences with customer profiles
- Data Collaboration in the First-party Data Context

Data governance end-to-end demo

Learn how Adobe Experience Platform’s Data Governance capabilities and how it helps brands deliver personalized experiences to their customers while providing complete control over customer data.

For more information, please visit the data governance documentation.

INFO

This video is part of a course, Getting Started with Adobe Experience Platform Data Governance, available for free on Experience League!

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