Tags overview and create a property

Last update: 2023-09-25
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  • Tags
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  • Beginner

Get a quick overview of tags in Data Collection and learn how to create properties to house the code for your site.


Launch is now tags


Welcome to the Create a Property course, my name is Doug Crookston, and this training will explain what a Launch Property is and some considerations to keep in mind as you create them.

As a quick overview, when using Launch to implement the Adobe Experience Cloud into your website, we follow a basic Workflow. First, we create a Property, then we decide on the hosting options. Third, we set up our environment, followed by installing and configuring the extensions. Then we add data elements and rules. And finally, we publish our site JavaScript library code. In this training course we’ll walk through each of these steps with you. In Launch, we create properties to contain the configuration settings in the JavaScript libraries for your websites. A single Property can be for one or many websites or applications. Also a Property can accommodate one or more domains and sub domains. For example, suppose we have multiple websites on different domains, but they’re based on the same template. If we want to track the same assets for all of these sites, we would use the same Property. On the other hand, if we have very different websites or apps with unrelated tracking needs, we would use a separate Property for each one so that we have precise control over unique needs. Each implementation can be very different, with a wide variety of data collection needs, variable usage, third party technologies and systems, as well as access needs for the people who use Launch. We should consider each of these elements as we decide our Launch Property strategy. The key question to ask, is are these considerations similar across our sites or apps? Or are they significantly different? If the items above in our website are similar, group your sites together in the same Property. If the sites are significantly different, we want to separate them into their own Property.

We’ll now go through creating a new Property in Launch.

Remember that we want to consider our websites tracking needs. In our scenario for this training, we have two web properties. We have we.TRAVEL and we have WE.REATIL, you may think that these sites would have different tracking needs, but when you think about it, they’re actually very similar. In we.TRAVEL, our visitors search for vacation packages and purchase them. On our WE.RETAIL, our site visitors search for products and then purchase them. With only a few exceptions, we can use most of the same tags for both sites. So for us today, we’re going to create a single Property to manage both of our sites.

After logging into the Experience Cloud, make sure that you’re in the correct company. up here in the upper right, we’ve got a list of all the different companies that you have access to. For our training today, we’re using the Adobe Digital University, which is Adobe’s Online Training Company.

Then we go to the solution switcher, and we click on it and over here on the right, we click Launch. Now on the left, click the button go to launch, and here in the Launch interface, we see our company name, Adobe Digital University, under which we’ve got all of these properties. Now we’re going to create a new Property, so in the upper right here, we click on New Property. And we start by giving this a name. Now, of course, your names should be intuitive. And we want to have this represent both of our sites. So I’m going to call this We Inc, to represent my overall company. Now the next thing is the platform. Our two sites are websites, so by default, it chooses web. But if we were using apps, we would go ahead and choose mobile and then it would give us some different options. So we’ll stay on web. And the next thing that it asks for, is the domain name. Now we have two domains, so I’ll put in the wetravel.com I’ll click add another, and this is where I’ll put in WE.RETAIL. And you could continue adding additional domains for as many websites as you wanted to cover in this same Property.

Now, once we’ve got this configured the way we want, we just go ahead and click Save.

Now our Property is included in this list of Properties on the page here, but if we can’t find it, we can do a simple search in the upper left here, and we’ll just type in We Inc, and it will look for our Property. If we check the box to the left of the name, we’ve got two options up here on the right, we’ve got Configure and Delete. So we can always delete a property if we don’t need it. And we can also jump into configure, we can change the name and we could change our domains. We can add additional domains in our advanced options. We can go ahead and check this box if we want to, or we can leave it blank. But notice we can’t change from web to mobile now. We also see here that we can’t make this an Extension Development Property.

So I’ll go ahead and cancel out of that. Now, when we click on the name of our Property, it opens up the Overview screen where we can start building the tags for our website. And that’s it. We’ve created our first Property. -

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