</head> on every page of your site.
Learn how to make sure your script is GDPR compliant.
Please note that using tag management systems to deploy Marketo Measure JS can result in a potential 5-10% data loss due to script load time latency. Essentially, if the tag management tool does not load quickly enough, Marketo Measure JS also cannot load quickly enough and could lose first referrer information.
A common practice is to deploy Marketo Measure JS via a tag management tool until timing/resourcing is better to move to hardcoding.
Marketo Measure recommends that any page view should cause the tag to fire. Additionally, it’s best to give Marketo Measure the highest priority in the firing order and make sure there are no synchronous scripts in front of the Marketo Measure tag in order to ensure the highest data quality.
More information can be found here.
However, if you are using any separate or international domains, be sure to let your Marketo Measure Consultant know. The domain(s) need to be manually added to your account on the Marketo Measure end so that Marketo Measure knows to tie the additional domains’ data to your account. So, please send any separate/international domains to your Marketo Measure Consultant.
Do you have any forms that should NOT be tracked by Marketo Measure since they don’t necessarily make sense for attribution (e.g., unsubscribe forms, customer logins, etc.,)? If so, you’ll want to add the exclude code in this article to each form
Do you have any non-secure pages? If so, you’ll want to secure them as navigating between a secure/non-secure page will break the tracking session.
Account login (not creation)
We do recommend creating a touchpoint for the creation of an account or trial.
Download of asset
Multiple forms on a page
Forms organized in
<div>format so custom code can be needed.
However, your Marketo Measure Consultant is likely not as familiar with your website as your web team is. For this reason, it’s very important that your web team or other appropriate team, thoroughly checks the website especially if there are complex forms in use like the ones mentioned above. Your team will ultimately be responsible for ensuring that all needed web properties are properly tracking but if you are aware of any complex forms or situations, you are welcome to ask your Marketo Measure Consultant for assistance in testing.
To test a form yourself, please follow these steps:
Always use an incognito browser or clear your cache between each form submission test AND use a different email address each time.
a. A best practice is to use a fake email that contains something indicating it is a test and the time of day. For example: firstname.lastname@example.org.
Record the URL of the page you are submitting the form and the email used.
Locate the record created in your CRM (Lead or Contact) for that form submission and verify that a touchpoint was appropriately created.
a. You can use a Marketo Measure stock report such as Leads with Buyer Touchpoints or look at the Lead/Contact page layout if you chose to update your page layouts with Marketo Measure details.
b. Note that this could take some time for the data to process.