Adobe Experience Platform Launch is the next-generation of tag management capabilities from Adobe. Platform Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Platform Launch empowers anyone to build and maintain their own integrations, called extensions. These extensions are available to Platform Launch customers in an app-store experience so they can quickly install, configure, and deploy their tags.
Platform Launch is offered to Adobe Experience Cloud customers as an included, value-add feature. Platform Launch is an entirely new product with a new code base, designed to replace the previous Dynamic Tag Management (DTM) service. However, DTM will continue to be supported for the foreseeable future. Adobe will continue to fix any significant bugs and ensure consistent performance. At this time, no major feature enhancements are planned for legacy DTM.
Browse, configure, and deploy marketing/advertising tools built and maintained by independent software vendors.
Create robust rules that combine multiple events, sequenced in the way that you determine using if/then logic with conditions and exceptions. Rules provide options for:
The rule builder includes real-time error checking and syntax highlighting for your custom code.
When the criteria outlined in your rules are met and conditions are satisfied, the actions you define are executed in order.
Collect, organize, and deliver data across web-based marketing and advertising technology.
The publishing process enables teams to publish code to pages. Different people can create an implementation, approve it, and publish it to your pages.
Automate implementations of individual technologies, or a group of technologies.
The Platform Launch container tag is 60% lighter than DTM and 40% lighter than Google Tag Manager. The content of your container is minified, including your custom code. Everything is modular. If you don’t need an item, it is not included in your library. The result is an implementation that is fast and compact. See Minification.
Platform Launch provides several improvements over similar systems, including:
document.write ()where Chrome doesn’t allow it.
Platform Launch requires the following: