Creating Data Elements in Launch

Data elements are Launch’s variables, storing values pulled from your site, and providing those values to any number of rules and extensions you are implementing in your property. In this video, learn how to pull values from a data layer into Launch Data Elements.

NOTE

Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:

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