Implementing the Experience Cloud in Websites with Launch is the perfect starting point for front-end developers or technical marketers who want to learn how to implement the Adobe Experience Cloud solutions on their website.
Each lesson contains how-to exercises and foundational information to help you implement the Experience Cloud and understand its value. Callouts are provided to highlight information which might be useful to customers migrating from our older tag manager—Dynamic Tag Management. Demo sites are provided for you to complete the tutorial, so you can learn the underlying techniques in a safe environment. After completing this tutorial, you should be ready to start implementing all of your marketing solutions through Launch on your own website.
After completing this you will be able to:
Create a Launch Property
Install a Launch Property on a website
Add the following Adobe Experience Cloud solutions:
Create rules and data elements to send data to the Adobe solutions
Validate the implementation using the Adobe Experience Cloud Debugger
Publish changes in Launch through development, staging, and production environments
Adobe Experience Platform Launch is being integrated into Adobe Experience Platform as a suite of data collection technologies. Several terminology changes have rolled out in the interface which you should be aware of while using this content:
Similar multi-solution tutorials are also available for the following platforms:
In these lessons, it is assumed that you have an Adobe Id and the required permissions to complete the exercises. If not, you may need to reach out to your Experience Cloud Administrator to request access.
Adobe Experience Platform Launch is the next generation of website tag and mobile SDK management capabilities from Adobe. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising solutions necessary to power relevant customer experiences. There is no additional charge for Launch. It is available for any Adobe Experience Cloud customer.
The Launch container tag is 60% lighter than DTM and 40% lighter than Google Tag Manager. The content of your container is minified, including your custom code. Everything is modular. If you don’t need an item, it is not included in your library. The result is an implementation that is fast and compact.
In these lessons, you will implement the Adobe Experience Cloud into a fake retail website called Luma. The Luma site has a rich data layer and functionality that will allow you to build a realistic implementation. You will build your own Launch property, in your own Experience Cloud organization, and map it to our hosted Luma site using the Experience Cloud Debugger.
You might find it easier to complete this tutorial with the Luma site open in Chrome, while you read this tutorial and complete the Launch interface steps in a different browser.
Let’s get started!