Let’s take the example of a hotel brand named Marlton. In their hotels, they have positioned beacon devices near all the strategic areas: lobby, floors, restaurant, gym, pool, etc.
In this use case, we use Adobe Campaign Standard to send messages.
In this use case, we will see how to send personalized messages in real-time to customers when they walk near a specific beacon.
First of all, we want to send a message as soon as a person enters a Marlton hotel. We want to send a message only if the person has not received any communication from us within the last 24 hours.
We then check two conditions:
For this use case, we will need to create two events (see this page):
We will need to configure a connection to two data sources (see this page):
For our use case, we have designed three Adobe Campaign Standard transactional messaging templates. We are using event transactional messaging templates. Refer to this page.
Adobe Campaign Standard is configured to send emails and push notifications.
The Experience Cloud ID is used as the key to identify the customer in the hotel reservation system.
Events are sent from the customers’ mobile phone when they detected near a beacon. You need to design a mobile application to send events from the customer’s mobile phone to the Mobile SDK.
The Loyalty member field is a custom field and was added in XDM for our specific organization ID.