Metrics and dimensions

NOTE

Delivery data will only be populated if you have Adobe Campaign Standard.

You can find here the list of every components available in Dynamic reports as well as their definitions.

The table below gives you the list of dimensions used in journey reports and their definitions.

To learn more on compatibility between dimensions and metrics, refer to this page.

Journey dimensions

The table below gives you the list of dimensions used in journey reports, their definitions and formulas.

Dimensions Definition
Action List of every action (action name - action label) used in journeys e.g. Push - Check out confirmation, Email - Rewards fidelity.
Data source List of data sources (data source name) used to enrich data in a journey e.g. Adobe Experience Platform, Reservation system.
Event List of every event (event name - event label) used in journeys e.g. Geometrixx event - Geometrixx check out.
Field group List of field groups (field group name) used to enrich data in journeys e.g. Profile field group, Geometrixx reservation system.
Journey List of every journey (journey name) in test mode and live e.g. Cart abandonment, Hotel reservation notification.
Journey version List of every published version of a journey (journey name + version’s number) e.g. Cart abandonment v1, Hotel reservation notification v2.
Orchestration List of every orchestration activity (Condition, End, Wait) defined and used in journeys.

Delivery dimensions

The table below gives you the list of delivery dimensions used in journey reports, their definitions and formulas.

Dimension Definition
Browser Browser from which the message was opened or clicked on.
Delivery Name Label and ID of the delivery.
Device Device from which the email/SMS/push notification was opened/viewed/clicked on.
Message type Channel used for the delivery, such as email, SMS, push notification or In-App.
Mobile App name Name of the mobile application
Platform Platform of the device from which the message was opened/viewed/clicked on.
Push platform Platform of the device from which the push notification was opened, such as iOS or Android.
Recipient domain Domain used to open the email.
Tracking URL URL that was clicked on by the user from the message.
Tracking URL category Category assigned to the tracking URL.
Tracking URL label Label given to the URL, such as mirror page, contact us or open.
Variant Variant of the email in case of A/B testing.

Journey metrics

The table below gives you the list of metrics used in journey reports, their definitions and formulas.

Metric Definition
Completed Total number of individuals that ended normally the journey.
Completion rate Total number of individuals that ended normally the journey compared to the total number of individuals who entered the journey.
Current Total number of individuals currently in the journey i.e. how many people entered minus people who exited, errors and timed out.
Current rate Total number of individuals currently in the journey compared to the number of individuals who entered the journey.
Entered Total number of events that occurred to start an individual entry in the journey.
Error Total number of errors that occurred during a journey but didn’t prevent the journey from being successful.
Error in Action Total number of errors that occurred for actions.
Error in Enrichment Total number of errors that occurred for a data enrichment when calling a data source/field group.
Error in Event Total number of errors that occurred for events.
Error rate Total number of errors that occurred during a journey compared to the total number of occurrences in the journey.
Executed Action Total number of actions executed for a journey.
Executed Enrichment Total number of enrichments executed by calling a data source to get specific field groups.
Executed Event Total number of actions executed for a journey.
Executed Orchestration Total number of orchestration objects (end, wait, condition) executed for a journey.
Failed Total number of journeys that were not successfully executed.
Failed rate Total number of journeys that were not successfully executed compared to the number of run journeys.

Delivery metrics

The table below gives you the list of metrics used in journey
reports, their definitions and formulas.

Metric Definition
On block list Number of recipients who have declared an email as spam or junk.
Block list rate Total number of messages on blocklist compared to messages sent.
Bounces + errors Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce + error rate Total number of messages that bounced compared to messages sent.
Click Number of times a content was clicked in a delivery.
Click through rate Total number of clicks in a delivery compared to the number of delivered messages.
Delivered Number of messages successfully sent, in relation to the total number of sent messages.
Delivered rate Total number of messages successfully delivered compared to messages sent.
Error Total number of errors that occurred during a journey but didn’t prevent the journey from being successful.
Hard bounce Total number of permanent errors, such as a wrong email address.
Hard bounce rate Total number of deliveries that failed due to permanent errors compared to messages sent.
Mirror page Number of recipients who clicked on the mirror page link.
Mirror page rate Total number of clicks on the mirror page link compared to the total delivered messages.
Open Number of times a message was opened in a delivery.
Open Rate Total number of opened messages compared to the number of delivered messages.
Quarantine Number of messages that bounced and resulted in the quarantine of the address.
Quarantine Rate Total number of quarantines compared to messages sent.
Rejected Number of messages classified as spam by the SMTP servers.
Rejected rate Total number of messages marked as rejected compared to messages sent.
Processed/sent Total number of sends for the delivery.
Soft bounce Total number of temporary errors, such as a full inbox.
Soft bounce rate Total number of deliveries that failed due to temporary reason compared to messages sent.
Unique clicks Number of recipients who clicked on a content in a delivery.
Unique opens Number of recipients who opened the delivery.
Unsubscribed Number of clicks on the unsubscription link.
Unsubscribe rate Total number of unsubscriptions by recipient compared to the delivered messages.

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