Journey Orchestration allows you to build real-time orchestration use cases using contextual data stored in events or data sources.
Introduction to Journey Orchestration
Journey Orchestration is an application service integrated with the Adobe Experience Platform. It provides an intelligent and open ecosystem to activate all relevant live data through scalable, event-based engagement across any channel your business requires from marketing to operations to service. Journey Orchestration can use any data from the Adobe Experience Platform and any external delivery system to create and deliver compelling experiences.
The video below introduces
The concept of Journey Orchestration
The types of use cases it enables
The key elements of how Journey Orchestration works
How to configure a journey
The main steps in preparation for building journeys are: