Journey Orchestration allows you to build real-time orchestration use cases using contextual data stored in events or data sources.
Journey Orchestration is an application service integrated with the Adobe Experience Platform. It provides an intelligent and open ecosystem to activate all relevant live data through scalable, event-based engagement across any channel your business requires from marketing to operations to service. Journey Orchestration can use any data from the Adobe Experience Platform and any external delivery system to create and deliver compelling experiences.
The video below introduces
The main steps in preparation for building journeys are:
These configuration steps require technical knowledge. You must be familiar with the Experience Data Model (XDM) and how to compose XDM experience event schemas.