Journey Orchestration listens to events and orchestrates the best next actions within the customer’s journey based on these events. An event can relate to:
An individual’s direct actions (for example, they bought a product, visited a store, or abandoned an online shopping cart), or
Something that happened that is connected to the individual (for example, they reached 10,000 loyalty points)
Journey Orchestration events are XDM experience events that are sent to the Adobe Experience Platform via streaming ingestion.
