Journey Orchestration listens to events and orchestrates the best next actions within the customer’s journey based on these events. An event can relate to:
An individual’s direct actions (e.g., they bought a product, visited a store, or abandoned an online shopping cart), or
Something that happened that is connected to the individual (e.g., a they reached 10,000 loyalty points)
Journey Orchestration events are XDM experience events that are sent to the Adobe Experience Platform via streaming ingestion.
