Content management

Last update: 2023-10-11

In today’s digital landscape, catering to the unique needs of millions of customers presents a significant challenge. However, it doesn’t end there. To succeed, you must also possess the ability to rapidly discover, connect, and repurpose approved assets across various devices and channels on a global scale. Furthermore, gaining insights into the effectiveness of these experiences is crucial.

Discover a comprehensive solution that empowers you to effortlessly create personalized digital experiences, while ensuring real-time asset management, efficient delivery, and performance evaluation.

Use case Description Examples Applications
Create marketing collateral using brand assets Build and oversee email marketing content and templates using AEM and Adobe Campaign.
  • Send marketing emails created with AEM
 Campaign and AEM
Measure marketing image usage and performance Track and analyze the effectiveness of marketing images by integrating AEM Assets and Adobe Analytics.
  • Track and analyze asset performance
  • Analyze user engagement
  • Optimize content strategy
 AEM Assets and Analytics
Manage asset creation Coordinate and measure the creation of assets in an enterprise by integrating AEM Assets and Workfront.
  • Enterprise asset management
  • Streamline asset workflows
  • Enhance collaboration and approval
  • Improve project management
 AEM Assets and Workfront
Coordinate and measure the creation of assets in a department by integrating AEM Assets Essentials and Workfront.
  • Streamline departmental asset management
  • Enable collaboration and approval
  • Improve project management
 AEM Assets Essentials and Workfront
Create and manage asset updates across Creative Cloud and Workfront applications
  • Upload and share assets across multiple platforms
  • Kick off asset review and approval processes
  • View asset requirements and feedback across platforms
 Creative Cloud and Workfront
Capture customer data Augment native Campaign capabilities to capture customer data for targeting and personalization of marketing campaigns.
  • Create profiles and collect additional information.
  • Subscriptions
 AEM Forms and Campaign Standard
Create personalized PDF documents Generate communication documents for signing based on user selections/preferences.
  • Present a dynamically generated NDA based on the data from an AEM Forms submission for signing
AEM Forms and Acrobat Sign
Generate leads Use the captured data from form submissions for lead generation, customer segmentation, and personalized marketing campaigns.
  • Design and publish dynamic and interactive forms for web and mobile devices for lead generation purposes.
AEM Forms and Marketo
Personalize email deliveries Personalize email deliveries with dynamic content by leveraging the capabilities of Adobe Target.
  • Add personalized offers to customer emails
 Campaign and Target
Expand audiences for personalization and ad platforms Use Audience Manager segments to create audiences in Real-Time CDPto use in personalization and re-marketing tactics.
  • Perform anonymous digital audience targeting and personalization on the website, mobile app, or on supported advertising channels
  • Optimize landing page and pre-authentication experiences based on known device and behavioral characteristics
  • Leverage the Audience Manager third party data network to further refine and expand your audiences for targeting
  • Share Audience Manager segments to RTCDP
 Audience Manager and Real-Time Customer Data Platform
Use Analytics data for creating audiences to use in personalization or re-marketing tactics.
  • Perform digital audience targeting and personalization on devices or supported advertising channels.
  • Optimize known customer landing pages and anonymous experiences based on device and behavioral attributes.
  • Activate audiences to known channels, such as email and SMS.
 Analytics and Real-Time Customer Data Platform
Personalize web experiences Customize single-page application (SPA) experiences by effectively utilizing AEM Headless in conjunction with Adobe Target.
  • Single-page application personalization.
  • Personalized API responses.
  • Targeted content delivery.A/B test variations.
 AEM Headless and Target
Deliver tailored website experiences by effectively utilizing AEM Sites and Adobe Target for personalization.
  • AEM web site personalization
  • Optimize user experiences.
  • A/B test variations.
 AEM Sites and Target
Personalize digital experiences Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
  • Content personalization for known visitors
  • Increase loyalty sign-up and participation
  • Identify and engage customers at risk of churn
  • Real-time offer personalization
 Real-Time Customer Data Platform and Target
Enhance lead generation Use Real-time Customer Profiles and centrally-managed Platform segments to personalize messaging across web, mobile, and other digital channels
  • Content personalization for known visitors
 Real-Time Customer Data Platform and Target
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