Integration

Integrate Experience Manager with Target

Last update: 2023-10-11
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Adobe Experience Manager (AEM) is a content management system (CMS) that allows organizations to create, manage, and deliver digital content across multiple channels, such as websites, mobile apps, and social media. AEM enables companies to personalize content, optimize customer experiences, and measure the effectiveness of their digital strategies.

Adobe Target is a powerful testing and personalization platform that allows businesses to optimize and deliver personalized experiences to their customers. Adobe Target enables businesses to create and test personalized experiences using machine learning, AI, and analytics to deliver the right message to the right audience.

When used together, Adobe Experience Manager and Adobe Target create a powerful end-to-end solution that allows businesses to manage their content and deliver personalized experiences. The integration of these two platforms allows businesses to seamlessly deliver personalized experiences across multiple channels, including web, mobile, and email, and enables them to optimize their content and marketing campaigns based on real-time data and customer insights.

Some benefits of using Adobe Experience Manager and Adobe Target together include:

  • Enhanced engagement: AEM and Adobe Target blend to deliver tailored experiences, boosting satisfaction and engagement.
  • Streamlined processes: AEM and Adobe Target integration streamline personalization creation and testing, enhancing efficiency.
  • Dynamic optimization: Real-time AEM-Adobe Target integration enables content and campaign optimization using customer insights.
  • In-depth analytics: Combined AEM and Adobe Target data offer valuable customer insights, fueling targeted marketing campaigns.

Common integrations

Experience Cloud applications Integrates using When to use Common use cases
AEM Headless as a Cloud Service and Target Experience Platform Web SDK tags extension or alloy.js
  • When you want to personalize AEM Headless experiences.
  • When you want content authors to manage personalized content.
  • Personalized content delivery for headless AEM experiences.
  • A/B testing on headless AEM-driven user experiences.
  • Real-time optimization of headless AEM content variants.
AEM Sites and Target Native connector
  • When you want to personalize AEM web site experiences.
  • When you need content authors to manage personalized content.
  • A/B testing for AEM Sites content variations.
  • Targeted personalization of AEM Sites experiences.
  • Optimizing AEM Sites with real-time data from Adobe Target.

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