Adobe Analytics is an analytics solution that enables organizations to track, measure, and analyze user behavior on their digital properties, such as websites, mobile apps, streaming media, and social media. Adobe Analytics provides insights into how users interact with digital content, helping organizations optimize their digital experiences and improve their marketing strategies.
Adobe Campaign provides a platform for designing cross-channel customer experiences and an environment for visual campaign orchestration, real-time interaction management and cross channel execution.
The Adobe Analytics integration with Adobe Campaign enables seamless data sharing and email tracking, and provide the following benefits:
|Experience Cloud applications||Integrates using||When to use||Common use cases|
|Campaign Standard with Analytics||External Campaign account linked to Adobe Analytics and Admin configuration in Analytics||