Implement with Experience Platform tags

Adobe Experience Platform tags is the primary tool used to set up, deploy, and integrate the Experience Cloud Identity Service with your other Experience Cloud solutions.

About Experience Platform tags

Adobe Experience Platform tags is the next-generation of the Adobe tag-management capability that is built into the Adobe Experience Cloud. Platform tags enable clients to:

  • Deploy client-side web products using integrations called extensions.
  • Consistently capture, define, manage, and share data between marketing and advertising products from other vendors and from Adobe.
  • Platform tags are an advanced JavaScript delivery system that evaluates conditions and executed actions to efficiently and effectively deploy client-side libraries and products. Tags provide a highly scalable approach to managing and building extensions, together with a robust set of APIs for programmatic interaction with the Adobe Experience Cloud.

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