Marketing agility: Empower non-creatives to scale

Last update: 2024-01-16
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With Adobe GenStudio, sometimes a content request can be addressed without the full creative team/studio treatment. Adobe puts tools in the hands of marketers and other potential content creators. These tools enable quick turns on creating content variations. Updates can be executed by an expanded, broader group of individuals connected to the content supply chain, dramatically increasing the content throughput and time-to-market.

The Adobe solutions used for marketing agility:

Experience Manager

Experience Manager Assets

Adobe Express

Adobe Express

Primary business use cases

  • Swiftly generate content for rapid-response campaigns
  • Remix existing content while keeping it on brand
  • Automate production of derivative assets (size, channel)

Tutorials

Using Smart Crop with AEM Assets Dynamic Media

Smart Crop uses Adobe Sensei to eliminate the time-consuming and costly tasks of cropping content for responsive design.

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Create social posters with Firefly

Learn how to use Text to Image, powered by Adobe Firefly, in Adobe Express to create a promotion campaign for social media. This tutorial uses the new Adobe Express.

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Create webinar posters with Firefly

Learn how to use Text to Image, powered by Adobe Firefly, in Adobe Express to create a webinar poster for a virtual reality event. This tutorial uses the new Adobe Express.

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Easily run social campaigns

Learn how to use Text to Image, powered by Adobe Firefly, to create unique graphic content for web, blog, & social campaigns. This tutorial uses the new Adobe Express.

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Create recruiting and on-boarding content with Firefly

Learn how to use Text to Image, powered by Adobe Firefly, in Adobe Express to create unique graphics for employee recruiting and on-boarding content.

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Create flyer content for marketing campaign with Firefly

Learn how to use Text to Image, powered by Adobe Firefly, in Adobe Express to create to create localized content from a global hotel marketing campaign.

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Empower distributed teams to localize content

Learn how distributed field marketing teams can easily customize content to their region for local marketing campaigns.

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Create compelling merchandising content

Learn how a commerce team can easily create compelling imagery for a new set of inventory in their online store.

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Empower marketing teams to create multi-channel content

Learn how event marketing teams can create unique content to attract viewers for online events.

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Stylize this PDF

Learn how to create professional-looking PDFs with the integrated easy-to-use design tools in Adobe Express. This video tutorial uses the new workspace experience.

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Overview of Content Automation with Creative Cloud services

An overview apply Photoshop and Lightroom capabilities with Adobe Experience Manager Assets Content Automation.

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Adobe Express integration

Learn how to optimize content supply chains with AEM Assets and Adobe Express, enhancing productivity and accessibility for all team members.

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Additional resources

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