The following entity relationship diagram (ERD) represents a standardized data model for the banking, financial services, and insurance (BFSI) industry. The ERD is intentionally presented in a de-normalized fashion and with consideration for how data is stored in Adobe Experience Platform.
Use the following legend to interpret this ERD:
The following table outlines the recommended classes and schema field groups for several common financial use cases.
|Caso de uso||Recommended classes and field groups|
|Drive personalization at scale for preferred segments through omnichannel reporting insights and automating journeys to increase enrollment to a preferred rewards program.|
|Optimize cross-channel personalization across online and offline channels.|
|Drive new revenue opportunities by using insights gained from cross-channel behavior analysis, identifying patterns of product usage that could lead to new product offers.|