XDM field dictionary

Experience Data Model (XDM) defines a set of standard fields that can be used when composing Adobe Experience Platform schemas. Use of these fields results in consistent behavior across Platform services, as all services that consume XDM will explicitly understand the specific definitions provided by these fields.

See the basics of schema composition for more information regarding the building blocks of schemas, including principles and best practices in defining schemas for Experience Platform.

The table below includes the field name (not all XDM fields are namespaced using “xdm”) along with its title and description, type, and format where required, as well as its corresponding XDM type and the resources (mixins, data types, and schemas) in which the field can be found.

You can use the search functionality in the Schema Editor to view details of these resources, as shown in the Schema Editor tutorial.

NOTE

If a field is marked “DEPRECATED”, it means that it should no longer be used in new implementations. The field continues to be available for backwards compatibility, but will no longer be supported in future releases.

Field Name Title Description Type Format XDM Type Included In
dc:title Chapter Name The friendly name of the chapter and/or segment. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
iptc4xmpExt:Creator Creator Party or parties (person or organization) which created the video, refinement by the role attribute. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Episode Episode The episode the show belongs to. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Genre Genre Type or grouping of content as defined by content producer. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Identifier Season Identifier Identifier of the season. string uri string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Name Creator Name Full name of the Creator. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Number Season Number Number of the season. number number https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Rating Content Rating The rating as defined by Parental Guidelines. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:RatingSourceLink Rating Source Link Link to the site and optionally the page of the party which has issued the rating value, linked resource should explain the rating rules. string uri string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:RatingValue Rating Value Rating value as issued by the rating source. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Season Season The season the show belongs to. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
iptc4xmpExt:Series Series The series the show belongs to. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
repo:createDate Create Date The server date and time when the resource was created in the repository, such as when an asset file is first uploaded or a directory is created by the server as the parent of a new asset. The Date Time property should conform to ISO 8601 standard. An example form is “2004-10-23T12:00:00-06:00”. string date-time date-time https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
repo:modifyDate Modify Date The server date and time when the resource was last modified in the repository, such as when a new version of an asset is uploaded or a directory’s child resource is added or removed. The Date Time property should conform to ISO 8601 standard. An example form is “2004-10-23T12:00:00-06:00”. string date-time date-time https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
schema:box Box The area enclosed by the rectangle formed by two coordinates. The first coordinate is the lower corner and the second coordinate is the upper corner of a rectangle. array array https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:branchCode Location Code A short textual code (also called “store code”) that uniquely identifies a place of business. The code is typically assigned by the parent Organization and used in structured URLs.For example, in the URL http://www.starbucks.co.uk/store-locator/etc/detail/3047 the code “3047” is a branchCode for a particular branch. string string https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
schema:circle Circle A circular region with a specific radius centered on a geographic coordinate. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:coordinates Coordinates object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:description Description A description of what the coordinates identify. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:elevation Elevation The specific or minimum elevation of the shape. This value conforms to the WGS84 datum and is measured in meters. In combination with ceiling, this property can be used to express a three-dimensional bounding box for a location. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:latitude Latitude The signed vertical coordinate of a geographic point. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:longitude Longitude The signed horizontal coordinate of a geographic point. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
schema:name Name The human-readable name of the metric. The name can be used in user interfaces and does not have to be unique. string string https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles
schema:numberOfEmployees Number of Employees The number of employees the organization has. number number https://ns.adobe.com/xdm/common/organization
schema:polygon Polygon A series of four or more coordinates where the first and final coordinates are identical. In schema.org, this is a plain text. In XDM, it is a structured array instead. array array https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:radius Radius The length of the radius of the circle. This value conforms to the WGS84 datum and is measured in meters. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
schema:telephone Phone Number The phone number. string string https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:acceptLanguage Accept Language An IETF Language Tag (RFC 5646). string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:accountId Account ID Unique identifier for the account this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:action Action associated with a journey Action that is executed for an entity when reached a step in in the journey state machine. in-line reference https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails
xdm:actionID Action identifier Unique identifier denoting the associated action. string uri-reference string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent
xdm:actionType Action Type The type of action to be performed. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/experienceevent
xdm:activePOIs POI Detail Details of the POIs that cause the event. array array https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:activeWindow Active Window Indicates whether ad was shown on active window on users’ device. boolean boolean https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:activity Offer Activity Snapshot of the Activity for which the proposition was made. The object contains at least the xdm:id property value which is the identifier of the decision activity. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:activityEvents Activity Events array array https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all
xdm:activityID Activity Identifier Unique identity of an Adobe Target Activity. This identifier can be used in activity APIs offered by Adobe Target. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity, https://ns.adobe.com/experience/target/experienceevent-all
xdm:adAssetReference Ad Asset Reference Asset information about the ad captured by the experience event. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adAssetViewDetails Ad Asset View Details View details for the ad playback captured by the experience event. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adBreak Ad Break Details about how a timed advertising is being inserted into a timed media. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adClass Ad Class Ad class of driving event. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:address Address The technical address (for example name@domain.com) as commonly defined in RFC2822 and subsequent standards. string email string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:adHeight Ad Height The number of vertical pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adId Ad ID Unique identifier for the ad this event is associated with. Not to be confused with Ad-ID standard. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:adLoadType Ad Load Type The type of ad loaded as defined by each customer’s internal representation. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:adUnitDepth Ad Unit Depth Publishers may embed ad units inside containers/iFrames in order limit the ad’s access solely to the code of the page. This describes how many ‘containers’ or iFrames the ad unit is displayed inside of. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adUnitType Ad Unit Type Unique identifier for the literal piece of code driving display of the ad in a browser/device. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:advertiserId Advertiser ID Unique identifier for the advertiser which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:advertising Advertising Information related to advertising activity in ExperienceEvents object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adViewability MRC Viewability The runtime measured viewability specific details such as player volume, library version, window status, viewport/ad measured dimensions, etc. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:adWidth Ad Width The number of horizontal pixels of the player, measured at runtime. This can be larger than the size of the ad if the player has extra controls or thumbnails. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:algorithmID Algorithm identifier Algorithm identifier denoting used algorithm to select the experience. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:application Application Application related data from ExperienceEvent observations. It could be either the application targeted by the event like the send of a push notification or the application originating the event such as a click, or a login. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:applicationCloses Application Closes Graceful termination(s) of an application. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:attributablePartnerId Attributable Partner ID The segment provider who owns the attributableSegmentId. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:attributableSegmentId Attributable Segment ID The single segment accredit for user targeting among all the segments in the placement’s targeting rule for the purposes of tracking costs and paying partners. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:audienceIDsToEvaluateAsFalse Audience identifiers to evaluate as false Evaluated as non-matching audience identifiers. array array https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all
xdm:audienceIDsToEvaluateAsTrue Audience identifiers to evaluate as true Evaluated as matching audience identifiers. array array https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all
xdm:authenticatedState Authenticated State The state this identity is authenticated as for this observed ExperienceEvent. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated
xdm:beaconInteractionDetails Beacon Interaction Details Beacon details active for the POI interaction. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:beaconMajor Beacon Major The first sub organization identifier of an area multiple beacon operate in. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:beaconMinor Beacon Minor The second sub organization identifier of an area multiple beacon operate in. The smallest area a beacon can refine location to. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:billingPeriod Billing Period The duration between billings. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:billingStartDate Billing Start Date The date when the first bill is due. string date date https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:birthDate Birth Date The full date a person was born. string date date https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:birthDayAndMonth Birth Date The day and month a person was born, in the format MM-DD. This field should be used when the day and month of a person’s birth is known, but not the year. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:birthYear Birth year The year a person was born including the century (yyyy, for example 1983). This field should be used when only the person’s age is known, not the full birth date. integer short https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:bitrateAverage Average Bitrate A weighted average of all bitrate values related to the play duration that occurred during a playback session. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:bitrateChanges Bitrate Changes The number of bitrate change events that occurred during a playback session. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:bounces Bounces Asynchronous message(s) that have been returned as temporarily undeliverable the receiving system. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:brand Brand Brand of the Master/Variant products. string string https://ns.adobe.com/xdm/context/product
xdm:broadcastChannel Distribution Channel Distribution channel from where the content was played. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:broadcastContentType Broadcast Content Type The type of the stream delivery. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:broadcastNetwork Broadcast Network The programmer network name. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:browserDetails Browser Details The browser specific details such as browser name, version, javascript version, user agent string, accept language. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:browserID Browser ID The Adobe Analytics Identifier for the browser used. integer int https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:buffers Buffers The number of buffer states that occurred during a playback session. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:bufferTime Total Buffer Duration Describes the total amount of time (in seconds) spent buffering. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:campaignId Campaign ID Unique identifier for the campaign which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:campaignName Campaign Internal name A human-friendly identifier of the marketing campaign which is originating this message. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:carrier Mobile Network Carrier A mobile network carrier or MNO, also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier, is a provider of services wireless communications that owns or controls all the elements necessary to sell and deliver services to an end user. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:cartAbandons Cart Abandons A product list has been identified as no longer accessible (for example, purchasable) by the user. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:category POI Category General category assigned for organizing the POIs by the administrator of POI definitions. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:ceiling Ceiling The maximum elevation of the shape. Only valid when used in combination with elevation. This value conforms to the WGS84 datum and is measured in meters. This value is not part of the schema.org spec. In combination with elevation, this property can be used to express a three-dimensional bounding box for a location. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:channel Experience Channel Experience channel related to this ExperienceEvent. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:chapterAssetReference Chapter Asset Reference Asset information about the chapter captured by the experience event. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-chapter
xdm:chapterAssetViewDetails Chapter View Details View details for the chapter playback captured by the experience event. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-chapter
xdm:characteristics Option Characteristics Additional properties or attributed belonging to this particular Option. Different instances can have different characteristics. When every instance has a certain attribute or property it should be modeled as an extension to the schema that derives from Option Detail. The characteristics are name value pairs used to distingusih an option from others. Characteristics are used as features to analyze and optimize the performance of an Option. object map https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:chargeMethod Charge Method The way the billing is setup to charge the customer. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:checkouts Checkouts An action during a checkout process of a product list, there can be more than one checkout event if there are multiple steps in a checkout process. If there are multiple steps the event time information and referenced page or experience is used to identify the step individual events represent in order. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:city City The name of the city. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:clicks Clicks Click(s) actions on a message. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:clickScores Click Scores by send hour for week Probability/score to click on a link in the message, assuming we send a message at that hour array array https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all
xdm:code Code The code is a human readable identifier for the namespace and can be used to request the technical namespace id which is used for identity graph processing. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/experienceevent-technical-details, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:COGS Cost of Good Sold Cost of Good Sold. In the currencyCode currency. number number https://ns.adobe.com/xdm/context/product
xdm:colorDepth Color Depth The number of colors the display is able to represent. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:commerce Commerce Commerce specific data related to this event. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:completes Completes Indicates if a timed media asset was watched to completion - this does not necessarily mean the viewer watched the whole video; viewer could have skipped ahead. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:condition Condition The minimum amount of items or price for the dicount to qualify in-line reference https://ns.adobe.com/xdm/data/discount
xdm:connectionType Connection Type Internet connection type. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:containedInPlace Contained by Location XDM URI of another Place that this place is contained in.This property is based on schema:containedInPlace, but is using URI references instead of embedding the containing place. string uri string https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:containsPlaces Contains Locations An array of XDM URIs of other Place instances that this place is containing.This property is based on schema:containsPlace, but is using URI references instead of embedding the containing place. In addition, it is an array, allowing one place to include multiple other places. array array https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:contentTypes Content Types The content types that this channel can deliver. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:contractID Contract ID Unique ID for the contract that governs this subscription. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:controlGroupMember Control Group Member The recipient of this message is a member of a control group for this campaign activity. A control group is a population which will not receive the delivery; it is used to track post-delivery behavior and campaign impact by making a comparison between the control group (or hold out group) with the behavior of target population, which has received the delivery. boolean boolean https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:conversions Conversions A customer pre-defined action(s) which triggers an event for performance evaluation. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:cookiesEnabled Allows Cookies The current user agent settings allow for the writing of cookies.’ boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:costCurrency Cost Currency The ISO 4217 currency code used to pay partner for in ad opportunity. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:country Country The name of the government-administered territory. Other than xdm:countryCode, this is a free-form field that can have the country name in any language. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:countryCode Country code The two-character ISO 3166-1 alpha-2 code for the country. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:countryOfOrigin Country of Origin The two-character ISO 3166-1 alpha-2 code for the country of origin of the product as defined by customs requirements. string string https://ns.adobe.com/xdm/context/product
xdm:courtesyTitle Courtesy title Normally an abbreviation of a persons title, honorific, or salutation.The courtesyTitle is used in front of full or last name in opening texts, such as Mr., Miss., or Dr. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:crashes Crashes Triggered when the application does not exit gracefully. Event is sent on application launch after a crash. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:createdByBatchID Created by Batch Identifier The Data Set Files in Catalog Services which has been originating the creation of the entity. string uri-reference string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:currency Account Currency The ISO 4217 billing currency code for the account this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:currencyCode Currency The ISO 4217 currency code used for the order totals. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product
xdm:data Search/Marketing partner data associated with a segment Unique identifiers such conversion id (in case of Google) associated with the synced segment. string string https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all
xdm:dataEnrichmentSource Data Source Data source used for data enrichment object object https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:dataEntityUID Unique identifier of data entity The identifier for the data entity used for data enrichment string uri string https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:dataSource Data Source Globally unique identification of a data source. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details
xdm:delimiter Original List Delimiter The original delimiter used to generate the list. string string https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails
xdm:deliveryLabel Delivery Label A human-friendly name of the campaign activity which is originating this message. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:deliveryName Delivery Internal name A human-friendly identifier of the campaign activity which is originating this message. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:department Department Primary department the product is associated with. string string https://ns.adobe.com/xdm/context/product
xdm:depth Session Depth Current session depth (eg page number) for the end-user. integer int https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:deregistrationDate Deregistration Date Date and time when the profile has disabled push notifications on the application. string date-time date-time https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:derivedSignals Derived Signals Derived properties from event data object map https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all
xdm:description Tracking URL Description A human-friendly description of the Link. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:device Device An identified Device/Application or Device/Browser instance that is trackable across sessions, normally by cookies. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:deviceGeoAccuracy Geo Device Accuracy The accuracy of the geo measuring device or mechanism. Measured in meters. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details
xdm:directMarketing Direct Marketing Events and properties related to direct/outbound marketing such as email, direct mail, texts and in-app notifications. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:directMarketingAddress Direct Marketing Address Direct Marketing postal address. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:directMarketingEmail Direct Marketing Email Direct Marketing email address. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:directMarketingPhone Direct Marketing Phone Direct Marketing phone number. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:distanceToCenter Distance to Center Distance to center of geo in case of a geo circle. Measured in meters. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details
xdm:distanceToPOICenter Distance to POI Center Estimated distance from the POI Center in meters. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:dmaID Designated Market Area The Nielsen Media Research designated market area. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:domain Domain The domain of the users ISP. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:dropBeforeStarts Drop Before Starts Indicates the user abandoned the media stream before the first frame (for example, during the pre-roll ad break, due to an error while loading the content from the CDN). object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:droppedFrames Dropped Frames The number of frames dropped during playback of the main content. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:eligibilityRule Eligibility Rule The reference to an eligibility rule that tests a condition using the profile and/or other contextual XDM instances. The value is the URI (@id) of the eligibility rule that is referenced. See schema https://ns.adobe.com/experience/offer-management/eligibility-rule string uri string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail
xdm:emailAddress Address The technical address (for example, name@domain.com) as commonly defined in RFC2822 and subsequent standards. string email string https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:emailFormat Email Format Email format preferred by the profile. This can be rich text/plain text string string https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:emailScore Journey AI scores for Email Channel Journey AI open, click and fatigue scores for email channel object object https://ns.adobe.com/experience/campaign/profile-all
xdm:endDate End Date The date the current subscription term ends. string date date https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:endTime End Date and Time Activity End Date and Time. Property has the semantic of schema.org’s ‘endTime’ property defined on http://schema.org/Action string date-time date-time https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:endUserIDs End User IDs Condensed, normalized encapsulation of end user identifiers asserted for this ExperienceEvent. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated
xdm:environment Environment Information about the surrounding situation the event observation occurred in, specifically detailing transitory information such as the network or software versions. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:errorCount Error Count Number of consecutive errors when calling this phone number. integer int https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:errors Errors The number of errors that were encountered during playback. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:eVar1 - xdm:eVar250 eVar1 One of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables. string string https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:eVars eVars A summary of the 250 available eVars (from eVar1 to eVar250), which can be used for custom conversion variables. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:event1 - xdm:event1000 event1 One of 1000 available custom events (from event1 to event1000). object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:eventID Event ID ID that identifies the event sent by the data source. This is used by Campaign orchestration to identify the event without inspecting its payload to determine which action should be triggered when the event is received. The value is automatically generated in Campaign at event creation time, it is globally unique across organizations. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/orchestration/eventid
xdm:eventMetrics Metrics to be reported The metrics for actions performed during this observation. object object https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:eventType Event Type The primary event type for this timeseries record. string string https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events
xdm:experienceID Experience identifier Experience identifier denoting selected experience. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:experimentId Experiment ID Unique identifier for the experiment which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:extension Extension The internal dialing number used to call from a private exchange, operator or switchboard. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:externalID External ID An ID generated by the parent activity invoking service to check later if the incoming experienceEvent was generated using this ID. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:fabrication Fabrication Primary material the product is constructed with. string string https://ns.adobe.com/xdm/context/product
xdm:fallback Fallback Offer The reference to a fallback offer that is used when decisioning in the context of this activity does not qualify any of the offers specified in the fallback offer. The value is the URI (@id) of the fallback offer that is referenced. See schema https://ns.adobe.com/experience/offer-management/fallback-offer string uri-reference string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:fatigue Fatigue Fatigue score for the profile object object https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all
xdm:fatigueLevel Fatigue Level Classification of profile into different buckets, based on fatigue score string string https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all
xdm:fatigueScore Fatigue Score Fatigue score for the profile number number https://ns.adobe.com/experience/campaign/journeyaifatigue, https://ns.adobe.com/experience/campaign/profile-all
xdm:faxPhone Fax Phone Fax phone number. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:featureUsages Feature Usages Activation(s) of an application feature that is being measured. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:federated Federated Indicates the experience event was created through data federation (data sharing). object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:feedId Feed ID Composite id of the publisher, ad exchange, and other features. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:filter Offer Filter The reference to a filter that is applied to the inventory when a decisioning is made the context of this activity. The value is the URI (@id) of the offer filter that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-filter string uri-reference string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail
xdm:firstLaunches First Launches Triggered on first launch after install. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:firstName First name The first segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the preferred personal or given name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:firstQuartiles First Quartiles A digital video ad has played through 25% of its duration at normal speed. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:firstTimestamp End User First Timestamp The timestamp for the first ExperienceEvent for this end-user. Milliseconds since midnight of January 1, 1970. integer long https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:firstWeb End User First Web Details The information related to web page, link, and referrer from the first ExperienceEvent for this end-user. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:flowControlID Unique identifier for the flow control The identifier of the flow control in a journey version string uri string https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:flowControlType Flow control Flow control in the journey triggered by the event. string string https://ns.adobe.com/experience/campaign/orchestration/reportingevent
xdm:forcedExperienceID Experience Identifier Activity Experience Identifier of previewed experience string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/preview, https://ns.adobe.com/experience/target/experienceevent-all
xdm:from From Address used as a from/sender/caller address. Depending on the communication channel, the address has a different format. * email: an email address. * textMessage or phone: a shortcode or phone number. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:fullName Full name The full name of the person, in writing order most commonly accepted in the language of the name. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:gender Gender Gender identity of the person. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:geo Geo The geographic location where the experience was delivered. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:geoInteractionDetails Geo Interaction Details Geo details active for the POI interaction. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:geoShape Geo Shape Geo shape of the geo being interacted with. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/geo-interaction-details
xdm:geoUnit Geographical Unit The geographical unit within the organization owning the profile. This can be used to reference the geographical information maintained in another dataset. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/xdm/context/profile-owning-entities
xdm:globalOptout Global Opt-out Do not contact this profile on any outbound channel. boolean boolean https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/optinout, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:hier1 hier1 Custom hierarchy variable 1. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier2 hier2 Custom hierarchy variable 2. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier3 hier3 Custom hierarchy variable 3. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier4 hier4 Custom hierarchy variable 4. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hier5 hier5 Custom hierarchy variable 5. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:hierarchies Hierarchies object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:homeAddress Home Address A home postal address. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:homePhone Home Phone Home phone number. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:id Identifier Identity of the consumer in the related namespace. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/partnerdata, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-push-details
xdm:identities
DEPRECATED
All User Identities Array of Identities. Condensed, normalized encapsulation of all end user identifiers. Deprecated, use xdm:identityMap instead. array array https://ns.adobe.com/xdm/context/profile-identities-deprecated
xdm:identityMap Identity Map Condensed, normalized encapsulation of all end user identifiers. Replaces xdm:identities which is now deprecated. See Adobe Experience Platform Identity Service for more information. object map https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profileStitch
xdm:implementationDetails Viewabiltity implementation details The name and version of the library instrumented to measure viewability metrics. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:impressions Impressions Describes the intention to play a timed media asset. It does not measure success, as the user might abandon the content before the first frame is viewed. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:index Chapter Index The index of the chapter inside the content. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:industry Industry The the industry that this organization is a part of. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:classifier property. string string https://ns.adobe.com/xdm/common/organization
xdm:installs Installs Install of an application on a device where the actual install event is available. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:inventorySourceId Inventory Source ID The id of the AdCloud inventory source this opportunity was delivered on. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:ipV4 IPv4 The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication. string ipv4 string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:ipV6 IPv6 The numerical label assigned to a device participating in a computer network that uses the Internet Protocol for communication. string ipv6 string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:isErrorPage Is Error Page Flag that indicate if the page is error page or not. Error here is defined by the application, and may nor may not correspond to a page served with an HTTP error code. This flag is used to broadly categorize web interactions. boolean boolean https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:isHomePage Is Home Page Flag that indicate if the page is the site home page or not. The definition of home page is determined by the application, but is commonly used to designate a top level landing page or common site entry point. This flag is used to broadly categorize web interactions. boolean boolean https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:ISP Internet Service Provider The name of the user’s Internet Service Provider string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:isPaid Is Paid Indicate if the search is paid or not. boolean boolean https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:javaEnabled Java Enabled If Java was enabled in the device this observation was made from. boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:javaScriptEnabled JavaScript Enabled If JavaScript was enabled in the device this observation was made from. boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:javaScriptVersion JavaScript Version The version of JavaScript supported during the observation. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:javaVersion Java Version The version of Java supported during the observation. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:journey Journey for an entity Journey created by marketer for its entities. in-line reference https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails
xdm:journeyAI Journey AI Scores Journey AI scores for all channels object object https://ns.adobe.com/experience/campaign/profile-all
xdm:journeyVersion Journey Version for an entity Schema for describing the version of a journey, where version holds the state machine. in-line reference https://ns.adobe.com/experience/campaign/orchestration/orchestrationdetails
xdm:key Key Key string string https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist
xdm:keywords Keywords The keywords for the search. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:label URL Label The user-friendly label clicking on which the link opens. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-owning-entities, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:lastName Last name The last segment of the name in the writing order most commonly accepted in the language of the name. In many cultures this is the inherited family name, surname, patronymic, or matronymic name.The firstName and lastName properties have been introduced to maintain compatibility with existing systems that model names in a simplified, non-semantic, and non-internationalizable way. Using xdm:fullName is always preferable. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:lastQualificationTime Last Qualification Time The timestamp when the assertion of segment membership was made. string date-time date-time https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:lastVerifiedDate Last Verified Date The date that the address was last verified as still belonging to the person. string date date https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:launches Launches Launch of an application. Triggered on every run, including crashes and installs. Also triggered on a resume from background when the lifecycle session timeout has been exceeded. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:legalName Organization Name The official name of the organization. string string https://ns.adobe.com/xdm/common/organization
xdm:linkClicks Link Clicks Click of a web-link has occurred. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:list Keyed List List of keyed values. array array https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist
xdm:list1 List 1 Custom list variable 1. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:list2 List 2 Custom list variable 2. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:list3 List 3 Custom list variable 3. object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:listPrice List Price Default price of the product before sales and discounting. In the currencyCode currency. number number https://ns.adobe.com/xdm/context/product
xdm:listProps List Props object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:lists Custom List Variables object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:localTime Local Time The local time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HH:mm:ssXXX”. string date-time date-time https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:localTimezoneOffset Local Timezone Offset The current, local timezone offset in minutes from UTC for the localTime in this object. This will include the current DST offset if applicable. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:locatingType Locating Type Mechanism used to ascertain location. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:location Location The location of the organization’s main office. object object https://ns.adobe.com/xdm/common/organization
xdm:locationID Location Identifier The local location identifier string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:locationTypes Location Types The types of locations (virtual places) that this channel consists of and can deliver content to. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:manufacturer Manufacturer The name of the organization who owns the design and creation of the Device. For example, ‘Apple’ is the manufacturer of the iPhone. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:manufacturerName Manufacturer Name Manufacturer of the product. string string https://ns.adobe.com/xdm/context/product
xdm:marketing Marketing The information related to marketing activities that are active with the touchpoint. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-marketing
xdm:marketSegment Market Segment The named market segment that the organization participates in. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:identifier property. string string https://ns.adobe.com/xdm/common/organization
xdm:masterProductDescription Master Product Description The description of the product. string string https://ns.adobe.com/xdm/context/product
xdm:masterProductID Master Product Identifier The internal unique ID of the product in the commerce backend system. string uri string https://ns.adobe.com/xdm/context/product
xdm:masterProductName Master Product Name The localized name of the product. string string https://ns.adobe.com/xdm/context/product
xdm:masterProductSKU Master Product SKU The unique SKU (Stock Keeping Unit) of the master product assigned by the vendor or manufacturer(to update). string string https://ns.adobe.com/xdm/context/product
xdm:measuredAdNotVisible Measured Ad Not Visible Indicator of ad not being visible as measured by a viewability library at impression time. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:measuredMuted Measured Muted Indicator of ad being muted as measured by a viewability library at impression time. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:measuredWindowInactive Measured Window Inactive Indicator of ad being displayed in an inactive window as measured by a viewability library at impression time. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:measurement Measurement How to take measures of this metric. string string https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles
xdm:measurementEligible Viewability Measurement Eligible Whether or not the ad was eligible to viewability measurement. An ad is eligible if the unit has a supported creative format and tag type. boolean boolean https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:media Media Media activity information related to the experience event object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:mediaChapter Media Chapter Timed media - chapter information. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:mediaSegmentViews Media Segment Views Indicates when at least one frame (not necessarily the first) has been viewed. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:mediaTimed Timed Media Information Timed media - main content, ads & chapters object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media
xdm:messageClass Message Class Mode of delivery for the messages sent. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:metricTypes Metric Types The metrics that can be collected in this channel. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:middleName Middle name Middle, alternative, or additional names supplied between the first name and last name. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:midpoints Midpoints A digital video ad has played through 50% of its duration at normal speed. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:mirrorPages Mirror Pages Click on a link in a message to a web hosted mirror page. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:mobilePhone Mobile Phone Mobile phone number. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:mode Mode How experiences are delivered in this channel. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-channel, https://ns.adobe.com/xdm/context/profile-push-details
xdm:model Model The name of the model for the Device. This is the common, human-readable or marketing name for the Device. The ‘iPhone 6S’ is a particular model of mobile phone. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:modelNumber Model Number The unique model number designation assigned by the manufacturer for this Device. Model numbers are not versions, but unique identifiers that identify a particular model configuration. While the model for a particular phone might be ‘iPhone 6S’ the model number would be ‘A1633’, or ‘A1634’ based on configuration at the time of sale. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:modifiedByBatchID Modified by Batch Identifier The last Data Set Files in Catalog Services which has modified the entity. At creation time, modifiedByBatchID is set as createdByBatchID. string uri-reference string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:msaID Metropolitan Statistical Area The Metropolitan Statistical Area in the USA where the observation occurred. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:name POI Name The name given to the POI. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:namespace Namespace The namespace associated with the xid attribute. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/segmentevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:nonDeliverables Non-Deliverables Asynchronous message(s) failed to deliver in a way that indicates that no future delivery attempts will be successful to the address. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:notificationSubscriptions Adobe Campaign Notification Subscriptions Adobe Campaign notification subscriptions are used to communicate with end-users that have enrolled for specific notifications. array array https://ns.adobe.com/experience/campaign/profile-all
xdm:notificationTarget Target/destination for the notification Target/destination for where to send/receive the notification. object object https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:notSent Not Sent Asynchronous message (email, SMS, MMS etc) was not dispatched due to cancellation or expiration of the marketing activity. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:num Session Number Current session number for the end-user. integer int https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:number Number The phone number. Note the phone number is a string and may include meaningful characters such as brackets (), hyphens - or characters to indicate sub dialing identifiers like extensions (for example, 1-353(0)18391111 or +613 9403600x1234). string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:occurrence Occurrence URL occurrence index in the content (first is 1). When the same URL is available several times in the same content, its is necessary to track which occurrence of the URL has been clicked on. integer short https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:offer Offer Snapshot of the Offer that the recipient responded to. The object contains a at least the xdm:id property value which is the identifier of an Offer. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail
xdm:offerID Offer Identifier An offer is the content displayed on your web pages during campaigns or activities. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:offerOpens Offer Opens Offer in a marketing message (email, SMS, Push Notifications etc) has been opened/swiped/touched/interacted with by the recipient. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:offset Chapter Offset The offset of the chapter, in seconds, inside the content from the start. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-break, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:opens Opens The direct marketing message (email, SMS, Push Notifications etc) has been opened/swyped/touched by the recipient. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:openScores Open Scores by send hour for week Probability/score to open a message, assuming we send a message at that hour array array https://ns.adobe.com/experience/campaign/journeyaiscores, https://ns.adobe.com/experience/campaign/profile-all
xdm:operatingSystem Operating System The name of the operating system used when the observation was made. This attribute should not contain any version information (such as “10.5.3”), but can contain edition designations such as ‘Ultimate’, or ‘Professional’. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:operatingSystemID Operating System ID The Adobe Analytics Identifier of the operating system used. integer int https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:operatingSystemVendor Operating System Vendor The name of the operating system vendor used when the observation was made. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:operatingSystemVersion Operating System Version The full version identifier for the operating system used when the observation was made. Versions are generally numerically composed, but may be in a vendor defined format. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:optInOut OptInOut Describes a users opting in and out preferences for communication by medium and communication type. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:optionEvents Option Events array array https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:optionID Option Identifier Unique activity option identifier. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:orchestrationDetails Orchestration Details Set of attributes that are associated with every orchestration. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:order Order The placed order for one or more products. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:organizations Organizations array array https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:orgUnit Organizational Unit The unit within the organization owning the profile. This can be used to reference the organization details maintained in another dataset. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/orchestration/reportingevent, https://ns.adobe.com/xdm/context/profile-owning-entities
xdm:originalSaleDate Original Sale Date First date the product was made available for sale. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HH:mm:ssXXX”. string date date https://ns.adobe.com/xdm/context/product
xdm:outboundIP IP Address Outbound IP address used to deliver the message. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:overwriteTraits Overwrite Traits Flag highlighting that all the traits realized before this for this id and data source, need to be discarded. boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all
xdm:packageId Package ID Unique identifier for the package which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:pageDepth Page Depth The page depth in the search results. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:pageViews Page Views View(s) of a webpage has occurred. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:partnerDetails Marketing Partner Details array array https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience
xdm:pauses Pauses The number of pause periods that occurred during playback. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:pauseTime Total Pause Duration Describes the duration (in seconds) in which playback was paused by the user. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:payload Payload Values that are directly related with the segment realization. This payload exists with the same validUntil as the segment realization. Note that the intention is that exactly one payload value be included, as indicated by the payload type. This was originally modelled using ‘oneOf’, but due to limitations in our tooling that was removed. This more semantically meaningful representation will be re-introduced in the future. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadBooleanValue Value The boolean value boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadNumberValue Value The number number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadPropensityValue Value The propensity number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadStringValue Value The string value string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:payloadType Payload Type The type of payload. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:paymentAmount Payment Amount The value of the payment. number number https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:paymentMethod Payment Method The payment method for recurring payments. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:payments Payment List The list of payments for this order. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:paymentStatus Payment Status The standing of the account. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:paymentType Payment Type The method of payment for this order. Enumerated, custom values allowed. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:percentViewable Percent Viewable Percent of pixels in the ad deemed viewable at measurement time. integer byte https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:person Person An individual actor, contact, or owner. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-person-details
xdm:personalEmail Personal Email A personal email address. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/xdm/context/profile-personal-details
xdm:placeContext Place Context The transient circumstances related to the observation. Examples include locale specific information such as weather, local time, traffic, day of the week, workday vs. holiday, working hours. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:placement Offer Placement The reference to an offer placement instance. Offer placements are used by offer activities to limit the offer selection to those offers that have a representation that complies with the offer placement restrictions. The value is the URI (@id) of the offer placement that is referenced. See schema https://ns.adobe.com/experience/offer-management/offer-placement string uri-reference string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail
xdm:placementId Placement ID Unique identifier for the placement which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:planName Plan Name The human readable name for the subscription. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:playerName Content Player Name Name of the player. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-view-details, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:playerSDKVersion Player SDK Version The SDK version used by the player. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:playerVolume Player Volume Percentage The player volume percentage, measured at runtime where 0 is muted and 100 is maximum volume. integer byte https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:POIDetail POI Detail Detail of the POI that cause the event. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:poiEntries POI Entries The number of times a person has entered the Point of Interest (POI). object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:poiExits POI Exits The number of times a person has exited the Point of Interest (POI). object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:POIID POI Identity The unique identifier of the POI. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:POIinteraction POI Interaction The Point of Interest(POI) interaction details. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/placecontext
xdm:pointOfInterest Point of Interest The coordinates of the point of interest for this location. object object https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:postalCode Postal code The postal code of the location. Postal codes are not available for all countries. In some countries, this will only contain part of the postal code. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:postOfficeBox Post Office Box Post office box of the address. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:preferredLanguage Preferred Language Describes the preferred system of communication used by the profile. Language codes are expressed in BCP 47 format. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:priceTotal Price Total The total price of this order after all discounts and taxes have been applied. number number https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:primary Primary Indicates this identity is the preferred identity. Is used as a hint to help systems better organize how identities are queried. boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/identitymap, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:primaryAssetReference Primary Asset Reference Asset information about the main content that was played, present on all ads and chapters that occur during the content’s playback. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:primaryAssetViewDetails Primary Asset View Details View details for the main content playback, present on all ads and chapters that occur during the content’s playback. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:product Product The XDM identifier of the product itself. string uri string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productAddMethod Product Add Method The method that was used to add a product item to the list by the visitor. Set with product list add metrics. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productCreateDate Product Creation Date The date when this product variant was created. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HH:mm:ssXXX”. string date date https://ns.adobe.com/xdm/context/product
xdm:productLastModified Product Last Modified The date when this product variant was last modified. The time using RFC3339 with a stated timezone offset such as “2001-07-04T12:08:56-07:00”. An example formatting pattern is “yyyy-MM-dd’T’HH:mm:ssXXX”. string date date https://ns.adobe.com/xdm/context/product
xdm:productListAdds Product List Adds Addition of a product to the product list. Example a product is added to a shopping cart. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListItems Product List Items A list of items representing a product selected by a customer with specific options and pricing that are for that usage context at a specific point of time and may differ from the product record. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListOpens Product List Opens Initializations of a new product list. Example a shopping cart is created. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListRemovals Product List Removals Removal(s) of a product entry from a product list. Example a product is removed from a shopping cart. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListReopens Product List Reopens A product list that was no longer accessible(abandoned) has been re-activated by the user. Example via a re-marketing activity. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productListViews Product List Views View(s) of a product-list has occurred. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:productURL Product URL The URL for the primary Product View of the product variant page. string string https://ns.adobe.com/xdm/context/product
xdm:productViews Product Views View(s) of a product have occurred. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:profilePictureLink Profile Picture Link Link to profile’s picture string string https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:profileSnapshot Profile Snapshot Profile Snapshot contains the recipient of the message. This property is primarily used to link the message to a Profile using the IdentityMap but it can also be used to freeze some properties of the profile at the time the message was sent. object object https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-owning-entities, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details
xdm:profileStitch Profile Stitch Details about the ids that were joined by profile stitching. array array https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch
xdm:profileStitchID Profile Stitch ID The identity of the segment or snapshot definition in with the domain of the specific system that processes that type of segment. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profileStitch
xdm:progress10 10% Progress Marker Indicates that the playhead passed the 10% marker of media based on stream length. The marker is only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress25 25% Progress Marker Indicates that the playhead passed the 25% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress50 50% Progress Marker Indicates that the playhead passed the 50% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress75 75% Progress Marker Indicates that the playhead passed the 75% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:progress95 95% Progress Marker Indicates that the playhead passed the 95% marker of media based on stream length. Marker only counted once, even if seeking backwards. If seeking forward, markers that are skipped are not counted. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:promotedAssetId Promoted Asset ID Unique identifier for the underlying asset being promoted in the ad which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:proofMember Proof Member The recipient of this message is a member of the proof group for this campaign activity. The proof is a special message that lets you test a delivery before sending to the main target. Proof recipients are responsible for approving both the form and content of the message. It is a pre-delivery target. boolean boolean https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:prop1 - xdm:prop75 prop1 Custom property variable1 - 75 object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:props Props object object https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all
xdm:proximity Proximity to beacon Estimated distance from the beacon. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:proximityUUID Proximity UUID The UUID configured into a beacon (or multiple beacons if multiple operate in an area) to be transmitted to mobile devices in range to identify an organizations beacons. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/beacon-interaction-details, https://ns.adobe.com/xdm/context/experienceevent-environment-details
xdm:purchaseID Purchase ID Unique identifier assigned by the seller for this purchase or contract. There is no guarantee that the ID is unique. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:purchaseOrderNumber Purchase Order Number Unique identifier assigned by the purchaser for this purchase or contract. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:purchases Purchases An order has been accepted. Purchase is the only required action in a commerce conversion. Purchase must have a product list referenced. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:pushNotificationTokens Push Notification Tokens Push notification tokens are used to communicate with applications that are installed on devices or SaaS application accounts. array array https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:qoe Quality of Experience Timed media properties related to the content playback’s quality of experience (QoE). object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:quality Quality Quality rating. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing
xdm:quantity Quantity The number of units the customer has indicated they require of the product. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/content/productlistitem, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:quarantine Quarantine Address moved to quarantine. The quarantine is set to true when the message failed to deliver in a way that indicates that no future messages will be deliverable either to this address. boolean boolean https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent
xdm:quicktimeVersion Quicktime Version The version of Apple Quicktime supported during the observation. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:rating Rating The calculated score or star rating for this organization. 1 indicates the maximum possible rating, 0 the minimum possible rating. number number https://ns.adobe.com/xdm/common/organization
xdm:reason Reason The reason why the message could/would not be delivered. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:reasonMessage Reason Message Reason of message delivery failure. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:receivedTimestamp Received Timestamp The time at which this interaction was received by a server. string date-time date-time https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details
xdm:region Region The region, county, or district portion of the address. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:registrationDate Registration Date Date and time when the profile has authorized its application to receivepush notifications. string date-time date-time https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:remarkID Remark Identifier The pre defined remark that the end-user identified when unsubscribing. string string https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:remarkText Remark text A customer comment/remark that the end-user provided when unsubscribing. string string https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:renew Renew The agreed way that the subscription may continue after the end date. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:repositoryCreatedBy Created by User Identifier User id who has created the entity. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:repositoryLastModifiedBy Modified by User Identifier User id who last modified the entity. At creation time, modifiedByUser is set as createdByUser. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-person-details, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:resumes Resumes Marks each playback that was resumed after more than 30 minutes of buffer, pause, or stall period. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:revision Revision The identification between subscriptions of the same name and category hierarchy. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:runtime Runtime Type The runtime of the ad unit itself, not the runtime of the browser or the operating system. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/advertisement, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:sampleGroupId Sample Group ID Unique identifier for the sample group which this event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/campaign, https://ns.adobe.com/experience/adcloud/experienceevent-all
xdm:saveForLaters Save For Laters Product list is saved for future use. Example a product wish list. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:score Engagement Metric Score The Capture Score engagement metric calculates an aggregated score based on the value assigned to pages visited on the site, from the point the visitor first sees the campaign’s first display mbox. object object https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:screenHeight Screen Height The number of vertical pixels of the device’s active display in its default orientation. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:screenOrientation Screen Orientation The current screen orientation (“portrait” or “landscape”) string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:screenWidth Screen Width The number of horizontal pixels of the device’s active display in its default orientation. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:search Search The information related to web or mobile search. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search
xdm:searchEngine Search Engine The search engine used by the search. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:searchEngineID Search Engine ID The application-specified identifier used to identify the search engine used by the search. string uri string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-search, https://ns.adobe.com/xdm/context/search
xdm:seedMember Seed Member The recipient of this message is a member of a seed list for this campaign activity. Seed addresses are used to include recipients who do not match the defined target criteria. Seed members could be your marketing team or other stakeholders who are interested in tracking/measuring the quality of the campaign. SeedMembers get the actual message, at the same time with regular recipients, even when the seedMember does not qualify to be a regular recipient. boolean boolean https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:segment Segmentation Details Details associated with user segmentation rules. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:segmentEvents Segment Events array array https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:segmentID
DEPRECATED
Segment ID The identity of the segment or snapshot definition in with the domain of the specific system that processes that type of segment. Deprecated, use xdm:identityMap instead. object object https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/identitymap
xdm:segmentMembership Segment Membership Map object map https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:segmentMemberships
DEPRECATED
Segment Memberships The segments associated with this ExperienceEvent. Deprecated, use xdm:segmentMembership instead. array array https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership
xdm:segments Segments The intersection of the user segments that both: a) the user belonged to, and b) the ad was targeting. NOT the full list of segments that the user belonged to at the time of the auction. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile-segmentation
xdm:selections Selected Options Snapshots of the options that were selected for this activity. Those options are usually constrained. The objects contain a at least the xdm:id property value which is the identifier of an option. The intention is that either the selections or the fallback property is required. array array https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-detail, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:selector Selector A CSS selector in a html page. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/optionevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:sends Sends Asynchronous message(s) (email, SMS, MMS etc) have been dispatched to a person’s account/address/device. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:server Server The normative or usual server that hosts the web page. This may or may not be the host or server that actually served the page interaction, but is used for classification purposes. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:sessionId Session ID Session ID associated with experience event, used to stitch together independent events which occurred in the same session. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:sessionTimeout Media Session Server Timeout Indicates the amount of time, in seconds, that passed between the user’s last known interaction and the moment the session was closed. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:shape Geo Shape The geographic shape of the physical location. object object https://ns.adobe.com/xdm/common/organization, https://ns.adobe.com/xdm/context/place
xdm:showType Show Type The type of content (for example, Trailer or Full Episode). string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
xdm:signals Signals Additional frequently changing properties captured with an event via request parameters or other means. object map https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/audiencemanager/experienceevent-all
xdm:siteId Site ID Identifier for the web site where ad impression was served. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:siteSection Site Section The normative name of the site section where this web page resides, which may be used to classify or categorize the interaction string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:size Size (Bytes) Size in bytes of the message.* For email, the size reflects the all MIME envelope of the message, including the encoded attachments if any.* For SMS, the size reflects the number of bytes necessary to deliver the message.If that number is over 160 the message will be delivered over more than one SMS. integer int https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/xdm/context/product
xdm:SKU SKU Stock Keeping Unit, the unique identifier for a product defined by the vendor. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/product, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:sourceFeed Feed Type The type of feed. Can either represent actual feed-related data (for example, EAST HD/SD), or the source of the feed (such as an URL). string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:sspPartnerCode SSP Partner Code The partner (exchange) through which AdCloud receives the inventory opportunity. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud/experienceevent-all, https://ns.adobe.com/experience/adcloud/inventory
xdm:stalls Stalls The number of stall states that occurred during a playback session. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:stallTime Total Stalling Duration Describes the duration (in seconds) in which the playback was stalled during playback. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:startDate Start Date The date the subscription begins. string date date https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:starts Starts Indicates the first frame of the timed media asset has been viewed - namely, the viewer did not abandon during pre-roll ad, buffering, etc. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:startTime Start Date and Time Activity Start Date and Time. Property has the semantic of schema.org’s ‘startTime’ property defined on http://schema.org/Action string date-time date-time https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-proposition-detail, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details
xdm:stateProvince State or province The state, or province portion of the observation. The format follows the ISO 3166-2 (country and subdivision) standard. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:status Status Is the segment participation realized as part of the current request. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:statusReason Status Reason A description of the current status. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:stepID Step identifier Denotes the identifier of the visited activity step. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:strategy Activity Event Strategy Custom behavior strategy for both content viewing and counting when visiting a success metric. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent, https://ns.adobe.com/experience/target/experienceevent-all
xdm:streamFormat Stream Format Free-form format of the stream (for example, “short” or “long”). string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-reference
xdm:street1 Street 1 Primary Street level information, apartment number, street number and street name. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:street2 Street 2 Optional street information second line. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:street3 Street 3 Optional street information third line. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:street4 Street 4 Optional street information fourth line. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:subCategory Sub Category The specific sub categorization of the subscription. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:subscriber Subscriber The owner of the subscription. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:subscriptionDate Subscription Date Date and time when the end-user has subscribed to a notification topic. An end user is subscribed if they have a Subscription Date and the unsubscriptiondetails/unsubscriptionDate is empty. string date-time date-time https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:subscriptions Subscriptions Subscriptions that this profile is entitled to including terminated, expired or exhausted subscriptions. array array https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:supplierName Supplier Name The distributor of the product. string string https://ns.adobe.com/xdm/context/product
xdm:syncedRemarketingAudiences Synchronized segments List of Search retargeting entities that have been synced with the adCloud partner to build audiences on the platform, such as RLSA for Google or WCA for Facebook array array https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all
xdm:tags Tags Tags are used to indicate how the aliases represented by a given datasource should be interpreted by applications using those aliases.Examples:* isAVID: data sources representing Analytics visitor IDs.* isCRSKey: data sources representing aliases that should be used as keys in CRS.Tags are set when the data source is created but they are also included in pipeline messages when referencing a given data source. array array https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/offer-detail, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-technical-details
xdm:templateID Identifier of the Template The delivery template’s ID used to initialize this delivery.The type the template used in Adobe Campaign can be identified using the messageClass.* messageClass = oneTime: the template is standard delivery template.* messageClass = continuous: the template is a recurring delivery.* messageClass = transactional: the template is a transactional message template. integer int https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:templateName Delivery Template’s Internal name A human-friendly identifier of the the parent entity (in case of event_based or continuous message Class) of the campaign activity originating this message. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:term Term The numeric value of the term. integer int https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:termUnitOfTime Term Unit Of Time The unit of time for the term period. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:testEnabled Test Enabled Specify whether campaign activity is of type A/B testing. boolean boolean https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:testMember A/B Test Member The recipient of this message is a member of a test group for this campaign activity. This is primarily used for identifying the initial population of an A/B Test. After sending different variants to the testMembers, the winner Variant is decided to be sent to the remaining population based on behavioral changes in testMembers. boolean boolean https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:testProfile Test Profile Indicates the profile record is for use in testing/verification purposes and should not be automatically included in normal operation(s). boolean boolean https://ns.adobe.com/experience/campaign/experienceevent-profile-test-profile, https://ns.adobe.com/xdm/context/profile-test-profile
xdm:thirdPartyCookiesEnabled Allows Third-party Cookies If third-party cookies were enabled when this observation was made. boolean boolean https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:thirdQuartiles Third Quartiles A digital video ad has played through 75% of its duration at normal speed. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:timePlayed Time Spent The amount of time spent in seconds by a user on a specific timed media asset. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media
xdm:timeSeriesEvents Time-series Events List of time-series based events that relate to schemas based on record. array array https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/context/profile, https://ns.adobe.com/xdm/data/record-timeseries-events
xdm:timestamp Timestamp The timestamp when the retargeting entity, such as aam-segment, was synced to the marketing platform. string date-time date-time https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/xdm/data/record-timeseries-events
xdm:timeToStart Time to Start Describes the duration (in seconds) passed between video load and start. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed-asset-view-details
xdm:timeZone Time Zone Describes which time zone the profile is present in, most frequently/the time zone preferred by the profile. Time zones are expressed according to the IETF tz database: https://www.ietf.org/timezones/tzdb-2016i/tz-link.htm string string https://ns.adobe.com/experience/campaign/experienceevent-profile-preferences-details, https://ns.adobe.com/xdm/context/profile-preferences-details
xdm:token Token The service specific token used to address the application for communication, such as an Apple APN ID or a Google GCM ID. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-push-details
xdm:topicID Topic Identifier The topic that the end-user has subscribed to and opted into notifications for. string string https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:topUp Top Up Agreed terms for how consumable aspects of a subscription are repurchased during a billing period. string string https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/subscription
xdm:totalTimePlayed Content Play Describes the total amount of time spent by a user on a specific timed media asset, which includes time spent watching ads. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/media-timed
xdm:trackingCode Tracking Code Tracking code that can be used to identify the marketing campaign the event is associated with. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-marketing, https://ns.adobe.com/xdm/context/marketing
xdm:trafficType Traffic type Denotes traffic type. string string https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/context, https://ns.adobe.com/experience/target/experienceevent-all
xdm:transactionID Transaction ID The unique transaction identifier for this payment item. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/commerce, https://ns.adobe.com/xdm/context/experienceevent-commerce
xdm:type POI Type The general type of the POI using a typing schema selected by the administrator of the POI definitions. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/adcloud/profile-all, https://ns.adobe.com/experience/adcloud/syncedremarketingaudience, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions, https://ns.adobe.com/xdm/context/profile-work-details
xdm:typeID Type Identifier An identifier for the device. This may be an identifier from Device Atlas or another service that identifies the hardware that is being used. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:typeIDService Type Identifier Service The namespace of the service that is used to identify the device type. string uri string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:unit Unit string string https://ns.adobe.com/experience/decisioning/proposition-metric-profile, https://ns.adobe.com/experience/decisioning/proposition-metric-total, https://ns.adobe.com/xdm/data/application-closes, https://ns.adobe.com/xdm/data/bitrate-average, https://ns.adobe.com/xdm/data/bitrate-changes, https://ns.adobe.com/xdm/data/buffer-time, https://ns.adobe.com/xdm/data/buffers, https://ns.adobe.com/xdm/data/clicks, https://ns.adobe.com/xdm/data/completes, https://ns.adobe.com/xdm/data/conversions, https://ns.adobe.com/xdm/data/drop-before-starts, https://ns.adobe.com/xdm/data/dropped-frames, https://ns.adobe.com/xdm/data/errors, https://ns.adobe.com/xdm/data/feature-usages, https://ns.adobe.com/xdm/data/federated, https://ns.adobe.com/xdm/data/first-launches, https://ns.adobe.com/xdm/data/firstquartiles, https://ns.adobe.com/xdm/data/installs, https://ns.adobe.com/xdm/data/launches, https://ns.adobe.com/xdm/data/measuredadnotvisible, https://ns.adobe.com/xdm/data/measuredmuted, https://ns.adobe.com/xdm/data/measuredwindowinactive, https://ns.adobe.com/xdm/data/media-segment-views, https://ns.adobe.com/xdm/data/metricdefinition, https://ns.adobe.com/xdm/data/metrics/advertising/impressions, https://ns.adobe.com/xdm/data/metrics/cart-abandons, https://ns.adobe.com/xdm/data/metrics/checkouts, https://ns.adobe.com/xdm/data/metrics/direct-marketing/bounces, https://ns.adobe.com/xdm/data/metrics/direct-marketing/mirror-pages, https://ns.adobe.com/xdm/data/metrics/direct-marketing/non-deliverables, https://ns.adobe.com/xdm/data/metrics/direct-marketing/notSent, https://ns.adobe.com/xdm/data/metrics/direct-marketing/opens, https://ns.adobe.com/xdm/data/metrics/direct-marketing/sends, https://ns.adobe.com/xdm/data/metrics/direct-marketing/unsubscriptions, https://ns.adobe.com/xdm/data/metrics/direct-marketing/user-complaints, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-entries, https://ns.adobe.com/xdm/data/metrics/placecontext/poi-exits, https://ns.adobe.com/xdm/data/metrics/product-list-adds, https://ns.adobe.com/xdm/data/metrics/product-list-opens, https://ns.adobe.com/xdm/data/metrics/product-list-removals, https://ns.adobe.com/xdm/data/metrics/product-list-reopens, https://ns.adobe.com/xdm/data/metrics/product-list-views, https://ns.adobe.com/xdm/data/metrics/product-views, https://ns.adobe.com/xdm/data/metrics/purchases, https://ns.adobe.com/xdm/data/metrics/save-for-laters, https://ns.adobe.com/xdm/data/metrics/web/linkclicks, https://ns.adobe.com/xdm/data/metrics/web/pageviews, https://ns.adobe.com/xdm/data/midpoints, https://ns.adobe.com/xdm/data/pause-time, https://ns.adobe.com/xdm/data/pauses, https://ns.adobe.com/xdm/data/progress10, https://ns.adobe.com/xdm/data/progress95, https://ns.adobe.com/xdm/data/resumes, https://ns.adobe.com/xdm/data/stall-time, https://ns.adobe.com/xdm/data/stalls, https://ns.adobe.com/xdm/data/starts, https://ns.adobe.com/xdm/data/thirdquartiles, https://ns.adobe.com/xdm/data/time-played, https://ns.adobe.com/xdm/data/time-to-start, https://ns.adobe.com/xdm/data/total-time-played, https://ns.adobe.com/xdm/data/unmeasurableiframe, https://ns.adobe.com/xdm/data/unmeasurableother, https://ns.adobe.com/xdm/data/upgrades, https://ns.adobe.com/xdm/data/viewabilityeligibleimpressions, https://ns.adobe.com/xdm/data/viewablecompletes, https://ns.adobe.com/xdm/data/viewablefirstquartiles, https://ns.adobe.com/xdm/data/viewableimpressions, https://ns.adobe.com/xdm/data/viewablemidpoints, https://ns.adobe.com/xdm/data/viewablethirdquartiles
xdm:unitOfMeasure Unit of Measure Standard unit of measure of the variant. Denotes the units for the size measurement. string string https://ns.adobe.com/xdm/context/product
xdm:unmeasurableIframe Unmeasurable Iframe Indicator of viewability library not being able to properly execute measurements due to ad being displayed inside an iframe. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:unmeasurableOther Unmeasurable Other Indicator of viewability library not being able to properly execute measurements due to non-predefined error. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:unsubscriptionDate Unsubscription Date Date and time when the end-user has unsubscribed from a notification topic. When the subscription is registered the xdm:unsubscriptionDate must be empty. string date-time date-time https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:unsubscriptionDetails Adobe Campaign Notification Unsubscription details Adobe Campaign notification unsubscription details. object object https://ns.adobe.com/experience/campaign/notificationsubscription, https://ns.adobe.com/experience/campaign/profile-all
xdm:unsubscriptions Unsubscriptions The recipient of the direct marketing message (email, newsletters, etc) has opted out from receiving them. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:upgrades Upgrades Upgrade of an application that has previously been installed. Triggered on first launch after upgrade. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/profile-push-details
xdm:url URL URL of the Link. string uri string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:URL URL The referrer URL. string string https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:userAgent User Agent The HTTP User-Agent string from the client request. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:userComplaints User Complaints User complaint(s) have been received. This generally occurs when a recipient of a message reports it as spam. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-directmarketing
xdm:validity Validity A level of technical correctness of the phone number. string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-personal-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/xdm/context/profile-directmarketing, https://ns.adobe.com/xdm/context/profile-personal-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:validUntil Valid Until The timestamp for when the segment assertion should no longer be assumed to be valid and should either be ignored or revalidated. string date-time date-time https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/segmentmembership
xdm:value Value The quantifiable value of this measure. number number https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/keyedlist, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/decisioning/decisionevent, https://ns.adobe.com/experience/decisioning/proposition-details, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-commerce, https://ns.adobe.com/xdm/context/experienceevent-directmarketing, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-web, https://ns.adobe.com/xdm/context/profile-push-details
xdm:values List Values List of values. array array https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/analytics/listdetails
xdm:variant Content Variant A campaign activity can have multiple variants, such as Multilingual (translated variants for the same content) or A/B testing (different content to test what works better), but a message delivered to a recipient always contains one of them.> IMPORTANT: In case of multilingual, the mirror page, the recipient can switch from one variant to another (ex: switch of the language). string string https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all
xdm:vendor Vendor The application or browser vendor. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:version Version The version of the profile stitch definition used. Useful for debugging. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/implementations-ext, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-application, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/experienceevent-media, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-segmentation, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:viewabilityEligibleImpressions Viewability Eligible Impressions Impression(s) of an advertisement to an end user with viewablility library instrumented. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewable Viewable Ad Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds. All viewable ads are measurable, because you can’t confirm that an ad has met the criteria for viewability unless it can be measured. boolean boolean https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableCompletes Viewable Completes Completion(s) of an advertisement to an end user deemed viewable at completion time by a viewability library. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableFirstQuartiles Viewable First Quartiles First quartile(s) of an advertisement to an end user deemed viewable at first quartile of play by a viewability library. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableImpressions Viewable Impressions Impressions of an advertisement to an end user deemed viewable after two seconds of play by a viewability library. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableMidpoints Viewable Midpoints Midpoint(s) of an advertisement to an end user deemed viewable at midpoint of play by a viewability library. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewableThirdQuartiles Viewable Third Quartiles Third quartile(s) of an advertisement to an end user deemed viewable at third quartile of play by a viewability library. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising, https://ns.adobe.com/xdm/context/experienceevent-advertising
xdm:viewportHeight Viewport Height The vertical size (in pixels) of the window the experience was displayed inside. For a web view event, the browser viewport height. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:viewportWidth Viewport Width The horizontal size (in pixels) of the window the experience was displayed inside. For a web view event, the browser viewport width. integer int https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/experienceevent-profile-push-details, https://ns.adobe.com/experience/campaign/experienceevent-profile-subscriptions, https://ns.adobe.com/experience/campaign/profile-snapshot, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-environment-details, https://ns.adobe.com/xdm/context/profile-push-details, https://ns.adobe.com/xdm/context/profile-subscriptions
xdm:web Web The information related to web page and link of the ExperienceEvent. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:webInteraction Web Interaction Details about the web link (URL) that corresponds to where the interaction occurred. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:webPageDetails Web Page Details Details about the web page where the web interaction occurred. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:webReferrer Web Referrer The referrer of a web interaction, which is the URL a visitor came from immediately before the current web interaction was recorded. object object https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/analytics/experienceevent-all, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-all, https://ns.adobe.com/experience/campaign/mutationevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/experienceevent-web
xdm:website Web Site The URL of the organization’s website. string uri string https://ns.adobe.com/xdm/common/organization
xdm:workAddress Work Address A work postal address. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:workEmail Work Email A work email address. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:workPhone Work Phone Work phone number. object object https://ns.adobe.com/experience/campaign/experienceevent-profile-work-details, https://ns.adobe.com/xdm/context/profile-work-details
xdm:xid Experience Identifier When present, this value represents a cross-namespace identifier that is unique across all namespace-scoped identifiers in all namespaces. string string https://ns.adobe.com/experience/aam-experienceevent, https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/adcloud-profile, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/campaign/experienceevent-profile-segmentation, https://ns.adobe.com/experience/profile/profile-all, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/experience/target/activity/activityevent/segmentevent, https://ns.adobe.com/experience/target/experienceevent-all, https://ns.adobe.com/xdm/context/experienceevent-enduserids, https://ns.adobe.com/xdm/context/experienceevent-enduserids-deprecated, https://ns.adobe.com/xdm/context/experienceevent-profile-stitch, https://ns.adobe.com/xdm/context/experienceevent-segmentmembership, https://ns.adobe.com/xdm/context/profile-identities-deprecated, https://ns.adobe.com/xdm/context/profile-segmentation
xmpDM:duration Chapter Length/Duration The length of the chapter, in seconds. integer int https://ns.adobe.com/experience/adcloud-experienceevent, https://ns.adobe.com/experience/analytics-experienceevent, https://ns.adobe.com/experience/campaign-experienceevent, https://ns.adobe.com/experience/target-experienceevent, https://ns.adobe.com/xdm/context/advertising-timed-asset-reference, https://ns.adobe.com/xdm/context/experienceevent-advertising, https://ns.adobe.com/xdm/context/experienceevent-media

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