DocumentationExperience PlatformExperience Data Model (XDM) Guide

Place context data type

Last update: June 24, 2026

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Place context is a standard XDM data type that describes the location of an observed event, including point-of-interest information and geographical coordinates.

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Property
Data type
Description
POIinteraction
Point of interest interaction
Describes details about the point-of-interest (POI) interaction.
activePOIs
Array of Point of interest details
Describes the POIs that caused the event.
geo
Geo
Describes the geographic location where the experience was delivered.
localTime
DateTime
The event’s local time, as an ISO 8601 timestamp with no time zone offset (yyyy-MM-dd'T'HH:mm:ss). If a time zone offset is included, the value is converted to UTC at ingestion and the offset is not retained. To keep the offset, record it in localTimezoneOffset instead.
localTimezoneOffset
Integer
The local time zone offset in minutes from UTC, following the same convention as JavaScript’s Date.getTimezoneOffset(). Time zones ahead of UTC are negative (for example, UTC+5:30 is -330). This value includes the current DST offset where applicable.

For more details on the data type, refer to the public XDM repository:

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