DocumentationExperience PlatformExperience Data Model (XDM) Guide

Experience channel data type

Last update: Fri Dec 15 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

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Experience channel is a standard Experience Data Model (XDM) data type that describes an experience channel. An experience channel represents a method or path for how digital experiences are consumed.

There are multiple experience channels, each with different constraints on how content is delivered, and how customer interaction can be observed, and how data is collected. Within a channel, experiences can be delivered to specific locations. The locations and types of locations that exist in a channel differ from channel to channel.

Property
Data type
Description
_id
String
An ID that uniquely identifies the channel. Each specific experience channel defines a constant @id.
_type
String
Provides a rough classification label for channels with similar properties.
contentTypes
Array of strings
The content types that this channel can deliver.
locationTypes
Array of strings
The types of locations (virtual places) that this channel consists of and can deliver content to.
mediaAction
String
Describes an Experience Event media action, if applicable.
mediaType
String
Describes whether the media type is paid,owned or earned.
metricTypes
Array of strings
The metrics that can be collected in this channel.
mode
String
How experiences are delivered in this channel.
typeAtSource
String
A custom name for the channel.

For more details on the data type, refer to the public XDM repository:

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