Account Details data type

Account Details is a standard Experience Data Model (XDM) data type that describes details related to a business organization.

Data type structure

Property
Data type
Description
annualRevenue
Currency
The estimated amount of annual revenue of the organization.
DUNSNumber
String
The organization’s Dun & Bradstreet D-U-N-S Number. This is a non-indicative, nine-digit number assigned to each business location in the Dun & Bradstreet database having a unique, separate, and distinct operation, and is maintained solely by Dun & Bradstreet.
NAICSCode
String
The organization’s classification within the North American Industry Classification System.
NAICSDescription
String
A brief description of an organization’s line of business, based on its NAICS code.
SICCode
String
The organization’s Standard Industrial Classification (SIC) code. This is a four-digit code that categorizes the industry that companies belong to based on their business activities.
SICDescription
String
A brief description of an organization’s line of business, based on its SIC code.
companyProductAndServices
String
The products and services that the organization is dealing or doing business in.
facebookPageUrl
String
A website link to the Facebook account of the organization.
industry
String
The industry that this organization is a part of. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:classifier property.
jigsaw
String
The Data.com key for the organization.
linkedinPageUrl
String
A website link to the LinkedIn account of the organization.
logoUrl
String
A path to be combined with the URL of a Salesforce instance (for example, https://yourInstance.salesforce.com/) to generate a URL to request the social network profile image associated with the organization. The generated URL returns an HTTP redirect (code 302) to the social network profile image for the organization.
marketSegment
String
The named market audience that the organization participates in. This is a free-form field, and it is advisable to use a structured value for queries or to use the xdm:identifier property.
numberOfEmployees
Integer
The number of employees at the organization.
organizationType
String
A label describing the type of organization.
primaryEmailDomain
String
The primary email domain that the organization uses for its personnel.
rating
Double
The calculated score or star-rating for this organization. 1 indicates the maximum possible rating, and 0 is the minimum possible rating.
tickerSymbol
String
The stock market symbol for this account. Maximum of 20 characters.
twitterHandleUrl
String
A website link to the twitter handle of the organization.
website
String
The URL of the organization’s website.

For more details on the data type, refer to the public XDM repository:

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