An identity map allows you to establish identities for the visitor of your web page. An identity map consists of namespaces, like
In the Identity map data element, you will provide the following pieces of information for each identifier:
Adobe recommends sending identities which represent a person, such as
Luma CRM Id as the primary identity.
If the identity map contains the person identifier (e.g.
Luma CRM Id), then the person identifier will become the primary identifier. Otherwise,
ECID becomes the primary identity.
You should not provide an ECID when building an identity map. When using the SDK, an ECID is automatically generated on the server and included in the identity map.
Read more about Adobe Experience Platform Identity Service.
Formatting your data to XDM is easier with the XDM object data element. When you first open this data element, select the correct Adobe Experience Platform sandbox and schema. After you have selected your schema, you see the structure of your schema, which you can easily fill out.
Notice that when you open certain fields of your schema, such as
web.webPageDetails.URL, some items are automatically collected. Even though several items are automatically collected, you can overwrite any, if needed. All the values can be filled in manually or using other data elements.
Only fill in the pieces of information you are interested in collecting. Anything that is not filled in is omitted when the data is sent to the solutions.
Another way to create XDM objects is using the Variable data element. While the XDM object data element is created when it is referenced, such as inside a
sendEvent command, the Variable data element can be updated via Update variable actions. To use the data element, select the correct Adobe Experience Platform sandbox and schema.
Once you’ve created this data element you can use Update variable actions to modify the data element. Then within send event actions use use the variable data element for the XDM option.
Learn about specific use cases such as accessing the ECID.